Naidoo, Vannie (ed.); Verma, Rahul (ed.) - 2020
Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- Green marketing without green washing …, South Africa, Rahul Verma, Delhi University, India -- Analyzing the impact of green marketing strategies on the financial …"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers …