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Search: "Hanssens, Dominique M."
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Hanssens, Dominique M.
133
Dekimpe, Marnik G.
31
Srinivasan, Shuba
29
Hanssens, Dominique M
21
Pauwels, Koen
18
Villanueva, Julian
10
Nijs, Vincent R.
9
Parsons, Leonard J.
8
Schultz, Randall L.
8
Silva-Risso, Jorge M.
8
Yoo, Shijin
7
Pauwels, Koen H.
6
Mizik, Natalie
5
Staelin, Richard
5
Albuquerque, Paulo
4
Bronnenberg, Bart J.
4
Dekimpe, M. G.
4
Hauser, John R.
4
Joshi, Amit
4
Liu, Lon-Mu
4
Silva-Risso, Jorge
4
Steenkamp, Jan-Benedict E. M.
4
Carpenter, Gregory S.
3
Garmaise, Mark J.
3
Jacobson, Robert
3
Joshi, Amit M.
3
Kimbrough, Michael D.
3
Lehmann, Donald R.
3
Raju, Jagmohan S.
3
Roy, Abhik
3
Vanhuele, Marc
3
Bijmolt, Tammo H.A.
2
Chintagunta, Pradeep K.
2
Finkbeiner, Carl
2
Gupta, Sunil
2
Leeflang, Peter S.H.
2
Levien, Henry A.
2
McAlister, Leigh
2
Ornstein, Stanley I
2
Ornstein, Stanley I.
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Erasmus Research Institute of Management
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Journal of marketing research : JMR
12
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12
MSI reports : working paper series
10
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8
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7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
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ERIM report series research in management
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Foundations and trends in marketing : FTMKT
3
International series in quantitative marketing
3
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3
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2
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2
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2
Marketing management : a quarterly business management publication of the American Marketing Association
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2
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Banking strategies : management insights in financial services
1
Boston U. School of Management Research Paper
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Continuing to broaden the marketing concept : making the world a better place
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
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Edward Elgar E-Book Archive
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Interfaces : the INFORMS journal on the practice of operations research
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International Journal of Forecasting
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International Series in Quantitative Marketing
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ECONIS (ZBW)
92
OLC EcoSci
36
RePEc
23
USB Cologne (EcoSocSci)
3
Showing
1
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154
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1
Persistence modeling in marketing : descriptive, predictive, and normative uses
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 91-97
Persistent link: https://www.econbiz.de/10014631582
Saved in:
2
Financial returns to corporate brand extensions : does typicality matter?
Sezen, Burcu
;
Hanssens, Dominique M.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10014374831
Saved in:
3
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
4
Marketing and firm value
Srinivasan, Shuba
;
Hanssens, Dominique M.
-
2022
Persistent link: https://www.econbiz.de/10013363609
Saved in:
5
Reinforcement learning and risk preference in equity linked notes markets
Song, Reo
;
Jang, Sungha
;
Wang, Yingdi
;
Hanssens, …
- In:
Journal of empirical finance
64
(
2021
),
pp. 224-246
Persistent link: https://www.econbiz.de/10013259491
Saved in:
6
The marketing-finance interface : a new integrative review of metrics, methods, and findings and an agenda for future research
Edeling, Alexander
;
Srinivasan, Shuba
;
Hanssens, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 857-876
Persistent link: https://www.econbiz.de/10013191777
Saved in:
7
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
8
Corporate brand value and cash holdings
Bharadwaj, Neeraj
;
Hanssens, Dominique M.
;
Rao, Ramesh K.
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 408-420
Persistent link: https://www.econbiz.de/10012298809
Saved in:
9
The past, present, and future of measurement and methods in marketing analysis
Ding, Yu
;
DeSarbo, Wayne
;
Hanssens, Dominique M.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
Saved in:
10
AI, marketing science and sustainable profit growth
Hanssens, Dominique M.
- In:
The future of management in an AI world : redefining …
,
(pp. 151-163)
.
2020
Persistent link: https://www.econbiz.de/10012183574
Saved in:
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