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Search: "Journal of marketing theory and practice."
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Consumer behaviour
168
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168
USA
125
United States
125
Salespeople
38
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38
Social Web
36
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36
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33
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33
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33
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Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
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Kundenzufriedenheit
30
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30
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29
Marketingmanagement
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Einzelhandel
25
Internet marketing
25
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Online-Handel
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Marketing
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Viral marketing
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Virales Marketing
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Beatty, Sharon E.
14
Rutherford, Brian N.
11
Solomon, Michael R.
11
Donthu, Naveen
10
Hair, Joseph F.
10
Sheth, Jagdish N.
10
Barnes, Donald C.
9
Arnold, Todd J.
8
Reynolds, Kristy E.
8
Sarstedt, Marko
8
Fu, Frank Q.
7
Ramirez, Edward
7
Schumann, David W.
7
Franke, George R.
6
Gillison, Stephanie T.
6
Landry, Timothy D.
6
McDonald, Robert E.
6
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5
Crosno, Jody L.
5
Das, Neel
5
Deitz, George D.
5
Huang, Lei
5
Hyman, Michael R.
5
Karande, Kiran
5
McQuitty, Shaun
5
Micu, Camelia C.
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Nakata, Cheryl
5
Ringle, Christian M.
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5
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4
Allaway, Arthur W.
4
Anitsal, Ismet
4
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4
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Baker, Thomas L.
4
Boles, James S.
4
Bonney, Leff
4
Briggs, Elten
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Journal of marketing theory and practice
481
Journal of marketing theory and practice : JMTP
187
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ECONIS (ZBW)
504
OLC EcoSci
164
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91
Whose view is it anyway? : media coverage of litigation in for-profit firms' role in the opioid crisis
Gratz, Elizabeth T.
;
Sarkees, Matthew E.
;
Bone, Paula …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 440-456
Persistent link: https://www.econbiz.de/10013358800
Saved in:
92
Consumer buying behavior and retailer strategy through a crisis : a futures studies perspective
Anderson, Sidney
;
Rayburn, Steven W.
;
Sierra, Jeremy J.
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 457-475
Persistent link: https://www.econbiz.de/10013358802
Saved in:
93
A framework for partner engagement : episodes in the life of interorganizational partnerships
Vivek, Shiri D.
;
Dalela, Vivek
;
Ahmed, Muhammad Sohail
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 476-493
Persistent link: https://www.econbiz.de/10013358804
Saved in:
94
Not all corporate social responsibility (CSR) is created equal : a study of consumer perceptions of CSR on firms post fraud
Harrison, Kristina
;
Huang, Lei
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 494-511
Persistent link: https://www.econbiz.de/10013358807
Saved in:
95
Spillover effect in supplier related product recall : the impact of supplier COO on product evaluations
Huang, Jianping
;
Radighieri, Jeffrey P.
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 512-525
Persistent link: https://www.econbiz.de/10013358808
Saved in:
96
Export market orientation, marketing capabilities and export performance of SMEs in an emerging market : a resource-based approach
Acikdilli, Gaye
;
Mintu-Wimsatt, Alma
;
Kara, Ali
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 526-541
Persistent link: https://www.econbiz.de/10013358809
Saved in:
97
A multi-dimensional view of consumer value to explain socially-responsible consumer behavior : a fuzzy-set analysis of Generation Y's fast-fashion consumers
Pauluzzo, Rubens
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013358764
Saved in:
98
The progression and impact of the sharing economy
Habibi, Mohammad Reza
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012181639
Saved in:
99
A "perfect vision" for 2020 : editorial
Hopkins, Christopher D.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012181632
Saved in:
100
Performance implications of marketing agreement, cooperation, and control in franchising
Matthes, Joseph M.
;
Saini, Amit
;
Dubey, Vivek K.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 387-408
Persistent link: https://www.econbiz.de/10012607663
Saved in:
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