Search Results - "Ng, Yu Leung"

Using an expanded theory of planned behavior to predict adolescents' intention to engage in healthy eating

Chan, Kara; Prendergast, Gerard P.; Ng, Yu Leung - In: Journal of international consumer marketing 28 (2016) 1, pp. 16-27

Persistent link: https://www.econbiz.de/10011459949

Interpretation of female images in advertising among Chinese adolescents

Ng, Yu Leung; Chan, Kara - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 222-234

Persistent link: https://www.econbiz.de/10011382842

How Chinese young consumers respond to gendered advertisement

Chan, Kara; Ng, Yu Leung; Liu, Jianqiong - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 353-364

Persistent link: https://www.econbiz.de/10010469426

Should different marketing communication strategies be used to promote healthy eating among male and female adolescents?

Chan, Kara; Ng, Yu Leung; Prendergast, Gerard P. - In: Health marketing quarterly 31 (2014) 4, pp. 339-352

Persistent link: https://www.econbiz.de/10010472672

Do females in advertisements reflect adolescents' ideal female images?

Ng, Yu Leung; Chan, Kara - In: The journal of consumer marketing 31 (2014) 3, pp. 170-176

Persistent link: https://www.econbiz.de/10010395525

Impact of celebrity endorsement in advertising on brand image among Chinese adolescents

Chan, Kara; Ng, Yu Leung; Luk, Edwin K. - In: Young consumers : insight and ideas for responsible … 14 (2013) 2, pp. 167-179

Persistent link: https://www.econbiz.de/10009768444

How Chinese adolescent girls perceive gender roles : a psychographic study

Chan, Kara; Ng, Yu Leung - In: The journal of consumer marketing 30 (2013) 1, pp. 50-61

Persistent link: https://www.econbiz.de/10009722350

What do adolescent girls learn about gender roles from advertising images?

Chan, Kara; Ng, Yu Leung; Williams, Russell B. - In: Young consumers : insight and ideas for responsible … 13 (2012) 4, pp. 357-366

Persistent link: https://www.econbiz.de/10009689301

Segmentation of Chinese adolescent girls using gender roles and ideal female images

Chan, Kara; Ng, Yu Leung - In: The journal of consumer marketing 29 (2012) 7, pp. 521-531

Persistent link: https://www.econbiz.de/10009681489

Interpretation of female images in advertising among Chinese adolescents

Ng, Yu Leung; Chan, Kara - In: Young Consumers 16 (2015) 2, pp. 222-234

Purpose – The purpose of this study is to examine how Chinese adolescent girls and boys interpret female images in gendered advertisements based on Tobin et al. ’s (2010) gender self-socialization model (GSSM). Design/methodology/approach – In total, 48 Hong Kong adolescents studying in...

Persistent link: https://www.econbiz.de/10015044628