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Search: "The IUP journal of brand management : IJBRM"
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Brand management
92
Markenführung
92
Consumer behaviour
57
Konsumentenverhalten
57
Brand image
53
Markenimage
53
Brand
25
Markenartikel
25
India
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Beziehungsmarketing
13
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Brand loyalty
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Markentreue
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Advertising effects
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Werbewirkung
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Brand extension
6
Markentransfer
6
Portfolio selection
6
Portfolio-Management
6
Advertising
5
Bibliometrics
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Bibliometrie
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Customer satisfaction
4
Handelsmarke
4
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4
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143
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143
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143
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1
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1
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English
143
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Uggla, Henrik
12
Otubanjo, Olutayo
6
Attri, Rekha
4
Robertson, Alan
4
Purkayastha, Debapratim
3
Ragel, V. R.
3
Singh, Swati
3
Abdul Ali Khatibi
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Arachchige, Bhadra J. H.
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Cleff, Thomas
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Kavida, V.
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Khan, Bilal Mustafa
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Lodhi, Rab Nawaz
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The IUP journal of brand management : IJBRM
143
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ECONIS (ZBW)
143
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51
Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
Saved in:
52
Factors affecting shoopers' brand preference towards choosing retail stores
Bhukya, Ramulu
;
Singh, Sapna
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 75-86
Persistent link: https://www.econbiz.de/10011538410
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53
A study on selection of most preferred brands
Gupta, Gaurav
;
Singla, Vikas
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
4
,
pp. 24-33
Persistent link: https://www.econbiz.de/10011635579
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54
Political branding : the new-age mantra for political leaders and parties
Kumar, Amit
;
Dhamija, Somesh
;
Dhamija, Aruna
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
4
,
pp. 46-53
Persistent link: https://www.econbiz.de/10011635593
Saved in:
55
Consumer acceptability of brand extensions : the role of brand reputation and perceived similarity
Selvanayagam, J. Evangeline
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10011411340
Saved in:
56
Brand management throughout professional athletes' carees
Schweitzer, Nicolas
;
Dietl, Helmut
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10011536122
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57
Brand management at Singapore Airlines
Singh, Geeta
;
Purkayastha, Debapratim
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 39-54
Persistent link: https://www.econbiz.de/10011300966
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58
The sins of brand portfolio management
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
4
,
pp. 7-15
Persistent link: https://www.econbiz.de/10010233464
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59
Impact of brand equity on purchase intention of home appliances
Lakshmi, S.
;
Kavida, V.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
4
,
pp. 54-67
Persistent link: https://www.econbiz.de/10011635597
Saved in:
60
Brand engagement and materialism : attitude towards shopping
Singh, Sarabjot
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
3
,
pp. 7-22
Persistent link: https://www.econbiz.de/10011627185
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