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Marketing
217
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118
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85
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41
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41
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32
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32
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26
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17
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Kotler, Philip
353
Armstrong, Gary
47
Keller, Kevin Lane
30
Kartajaya, Hermawan
21
Lee, Nancy R.
18
Pförtsch, Waldemar A.
16
Andreasen, Alan R.
12
Setiawan, Iwan
12
Bliemel, Friedhelm
9
Sponholz, Uwe
9
Opresnik, Marc Oliver
7
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6
Haas, Maximilian
6
Suvit Maesincee
6
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5
Bowen, John T.
5
Chernev, Alexander
5
Harris, Lloyd C.
5
Rein, Irving J.
5
Trías de Bes, Fernando
5
Achrol, Ravi S.
4
Berger, Roland
4
Bloom, Paul N.
4
Brady, Mairead
4
Caslione, John A.
4
Hansen, Torben
4
Hooi, Den Huan
4
Jain, Dipak
4
Jatusripitak, Somkid
4
Kotler, Milton
4
Lilien, Gary L.
4
Makens, James C.
4
Reber, Heidi
4
Roberto, Eduardo L.
4
Somkid Jatusripitak
4
Zaltman, Gerald
4
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3
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3
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3
Huan, Hooi Den
3
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1
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1
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1
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Legends in marketing
11
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
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5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of creating value
3
Springer eBook Collection
3
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3
The evolution of nonprofit marketing
3
Does marketing need reform? : fresh perspectives on the future
2
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2
Journal of the Academy of Marketing Science
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
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2
Pearson one series
2
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2
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2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
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1
Best practices in international marketing
1
Business for Professionals
1
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1
Destination branding : creating the unique destination proposition
1
EBL-Schweitzer
1
Economic impact : a quarterly review of world economics
1
Handbook of business-to-business marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International business review : the official journal of the European International Business Academy
1
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1
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1
Journal of historical research in marketing
1
Journal of macromarketing
1
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1
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ECONIS (ZBW)
226
USB Cologne (EcoSocSci)
127
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101
Good works! : marketing and corporate initiatives that build a better world - and the bottom line
Kotler, Philip
;
Hessekiel, David
;
Lee, Nancy R.
-
2012
Persistent link: https://www.econbiz.de/10009599315
Saved in:
102
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2012
-
14. ed., global. ed.
Persistent link: https://www.econbiz.de/10013481965
Saved in:
103
The gap between the vision for marketing and reality
Kotler, Philip
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
MIT sloan management review
54
(
2012/13
)
1
,
pp. 13-14
Persistent link: https://www.econbiz.de/10009660433
Saved in:
104
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
105
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
106
Reinventing marketing to manage the environmental imperative
Kotler, Philip
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 132-135
Persistent link: https://www.econbiz.de/10009270894
Saved in:
107
Social marketing : influencing behaviors for good
Lee, Nancy R.
;
Kotler, Philip
-
2011
-
4. ed.
Persistent link: https://www.econbiz.de/10009408016
Saved in:
108
Winning at innovation : the A-to-F model
Trías de Bes, Fernando
;
Kotler, Philip
-
2011
-
1. publ.
Persistent link: https://www.econbiz.de/10009315207
Saved in:
109
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Wong, Veronica
; …
-
2011
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008657112
Saved in:
110
Social marketing for public health : global trends and success stories
Cheng, Hong
(
contributor
);
Kotler, Philip
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10003846406
Saved in:
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