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Search: isPartOf:"Marketing Letters"
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Consumer behaviour
294
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294
Brand management
70
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Kahn, Barbara E.
11
Lehmann, Donald R.
11
Winer, Russell S.
9
Bechara, Antoine
8
Breugelmans, Els
8
DeSarbo, Wayne
8
Eisend, Martin
8
Galak, Jeff
8
Mizik, Natalie
8
Völckner, Franziska
8
Häubl, Gerald
7
Jap, Sandy D.
7
Kramer, Thomas
7
Labroo, Aparna A.
7
Bradlow, Eric
6
Bradlow, Eric T.
6
Böckenholt, Ulf
6
Draganska, Michaela
6
Grewal, Rajdeep
6
Haruvy, Ernan
6
Kim, Jungkeun
6
Mazursky, David
6
Roschk, Holger
6
Schmitt, Bernd
6
Smidts, Ale
6
Steinhart, Yael
6
Yoon, Carolyn
6
Amaldoss, Wilfred
5
Barone, Michael J.
5
Bijmolt, Tammo H. A.
5
Blanchard, Simon J.
5
Bodapati, Anand
5
Carmon, Ziv
5
Chen, Ying-Ju
5
Dawes, John
5
Dellaert, Benedict
5
Dellaert, Benedict G. C.
5
Drolet, Aimee
5
Goldfarb, Avi
5
Griffin, Abbie
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Triennial Invitational Choice Symposium <11., 2019, Cambridge, Md.>
1
Triennial Invitational Choice Symposium <8, 2010, Key Largo, Fla.>
1
Triennial Invitational Choice Symposium <9, 2013, Rotterdam>
1
Universität <Frankfurt, Main> / Lehrstuhl für Betriebswirtschaftslehre insbesondere Marketing
1
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Marketing letters : a journal of research in marketing
690
Marketing Letters
337
: Marketing Letters
1
Chu, R., Leonhardt, J. M., & Liu, M. (2015). Chinese migrant workers’ adoption of urban consumer habits. Marketing Letters, 26, 57-66
1
Goethe-Universität Frankfurt am Main - FACHBEREICH WirtschaftswissenschaftenAbteilung Marketing: Publikationen
1
Gunasti, K, Ozcan, T. (2019) "The Role of Scale-Induced Round Numbers and Goal Specificity on Goal Accomplishment Perceptions," Marketing Letters, 30, June, 207–217
1
Marketing Letters ; 9:4 (1998): 337–347
1
Marketing Letters, 23:851–868
1
Marketing Letters, 28: 491, (2017), DOI/10.1007/s11002-017-9442-5
1
Werle, Carolina, Brian Wansink, and Collin Payne (2015), “Is it Fun or Exercise? The Framing of Physical Activity Biases Subsequent Snacking,” Marketing Letters, 26:4, 691-702
1
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ECONIS (ZBW)
692
RePEc
330
OLC EcoSci
8
EconStor
3
USB Cologne (business full texts)
1
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Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
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2
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
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3
An investigation of the impact of Black male and female actors on US movies' box-office across countries
Giannetti, Verdiana
;
Chen, Jieke
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10014333930
Saved in:
4
Hollywood caught in two worlds? : the impact of the Bechdel test on the international box office performance of cinematic films
Valentowitsch, Johann
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10014333935
Saved in:
5
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
6
How expressing one's likes and dislikes affects enjoyment : a replication
Wittich, Julia Sophia
;
Landwehr, Jan Rüdiger
;
Wentzel, …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 343-349
Persistent link: https://www.econbiz.de/10014333986
Saved in:
7
What reviews foretell about opening weekend box office revenue : the harbinger of failure effect in the movie industry
Loupos, Pantelis
;
Peng, Yvette
;
Li, Sute
;
Hao, Hao
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 513-534
Persistent link: https://www.econbiz.de/10014334087
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8
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
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9
Personalized subject lines in email marketing
Defau, Laurens
;
Zauner, Alexander
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 727-733
Persistent link: https://www.econbiz.de/10014458470
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10
Money for nothing : the impact of compensation on customers' bad-mouthing in service recovery encounters
Arsenovic, Jasenko
;
Edvardsson, Bo
;
Otterbring, Tobias
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10014265992
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