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Search: isPartOf:"Working Series in marketing research"
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Consumer behaviour
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Olson, Jerry C.
35
Lilien, Gary L.
17
Rethans, Arno J.
15
Sujan, Mita
15
Wilson, David T.
11
Dover, Philip
10
Wilson, Robert Dale
10
Bither, Stewart W.
9
Swasy, John L.
9
Bettman, James R.
7
Leigh, Thomas W.
7
Mathews, H. Lee
7
Mitchell, Andrew Alexander
7
Raju, Puthankrissi Sankaranarayan
7
Sujan, Harish
7
Bozinoff, Lorne
6
Holman, Rebecca H.
6
Munch, James M.
6
Ghingold, Morry
5
Reilly, Michael D.
5
Toy, Daniel R.
5
Baumgartner, Hans
4
Bennett, Peter D.
4
MUDERRISOGLU, AYDIN
4
Miller, Stephen J.
4
Weitz, Barton A.
4
Choffray, Jean-Marie
3
Hastak, Manoj
3
Moore, Noreen K.
3
Olson, Jerry
3
Rinne, Heikki Juhani
3
Wright, Peter L.
3
Yoon, Eunsang
3
BEIK, LELAND L.
2
Bambic, Peter J.
2
Busch, Paul S.
2
Chatterjee, Kalyan
2
Dolich, Ira J.
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Gopalakrishna, Srinath
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Henry, Michael D.
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Working series in marketing research
142
Working Series in marketing research
41
Working papers in marketing
8
Working Series in Marketing Research, College of Business Administration, the Pennsylvania State University
1
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USB Cologne (EcoSocSci)
190
ECONIS (ZBW)
2
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71
Adaptive Sales Behaviors and selling performance
Sujan, Harish
-
1985
Persistent link: https://www.econbiz.de/10004712282
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72
The Nature and structure of consumer product categories
Sujan, Mita
-
1985
Persistent link: https://www.econbiz.de/10004712314
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73
Estimation of standard errors of latent class model parameters
Grover, Rajiv
-
1985
Persistent link: https://www.econbiz.de/10004754646
Saved in:
74
Script Development and validation in industrial buyer-seller contexts
Leigh, Thomas W.
;
Rethans, Arno J.
-
1985
Persistent link: https://www.econbiz.de/10004649267
Saved in:
75
An Investigation of communication factors in a sales presentation : the effects of rhetorical question, summarization frequency and argument strength
Munch, James M.
-
1985
Persistent link: https://www.econbiz.de/10004649268
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76
An exploratory Study of new industrial product performance
Yoon, Eunsang
;
Lilien, Gary L.
-
1985
Persistent link: https://www.econbiz.de/10004764954
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77
Responses to women's role portrayals in advertisements : a segmentation approach
Leigh, Thomas W.
;
Reichenbach, Tamatha L.
;
Rethans, Arno J.
-
1984
Persistent link: https://www.econbiz.de/10004091465
Saved in:
78
Game theory methods and marketing applications
Chatterjee, Kalyan
;
Lilien, Gary L.
-
1984
Persistent link: https://www.econbiz.de/10004718548
Saved in:
79
Cognitive scripts : an approach to the development of propositons concerning industrial buying behaviors
Rethans, Arno J.
;
Leigh, Thomas W.
-
1984
Persistent link: https://www.econbiz.de/10004737817
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80
New product pricing strategies in monopoly duopoly markets : an extension of the Eliashberg-Jeuland model
Yoon, Eunsang
;
Lilien, Gary L.
-
1984
Persistent link: https://www.econbiz.de/10004784299
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