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Search: isPartOf:"Working Series in marketing research"
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Consumer behaviour
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English
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Olson, Jerry C.
35
Lilien, Gary L.
17
Rethans, Arno J.
15
Sujan, Mita
15
Wilson, David T.
11
Dover, Philip
10
Wilson, Robert Dale
10
Bither, Stewart W.
9
Swasy, John L.
9
Bettman, James R.
7
Leigh, Thomas W.
7
Mathews, H. Lee
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Mitchell, Andrew Alexander
7
Raju, Puthankrissi Sankaranarayan
7
Sujan, Harish
7
Bozinoff, Lorne
6
Holman, Rebecca H.
6
Munch, James M.
6
Ghingold, Morry
5
Reilly, Michael D.
5
Toy, Daniel R.
5
Baumgartner, Hans
4
Bennett, Peter D.
4
MUDERRISOGLU, AYDIN
4
Miller, Stephen J.
4
Weitz, Barton A.
4
Choffray, Jean-Marie
3
Hastak, Manoj
3
Moore, Noreen K.
3
Olson, Jerry
3
Rinne, Heikki Juhani
3
Wright, Peter L.
3
Yoon, Eunsang
3
BEIK, LELAND L.
2
Bambic, Peter J.
2
Busch, Paul S.
2
Chatterjee, Kalyan
2
Dolich, Ira J.
2
Gopalakrishna, Srinath
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Henry, Michael D.
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Working series in marketing research
142
Working Series in marketing research
41
Working papers in marketing
8
Working Series in Marketing Research, College of Business Administration, the Pennsylvania State University
1
Source
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USB Cologne (EcoSocSci)
190
ECONIS (ZBW)
2
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1
Research in consumer information processing
Bettman, James R.
;
Sujan, Mita
-
1987
Persistent link: https://www.econbiz.de/10004773934
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2
Effects of framing on evaluation of comparable and non-comparable alternatives by expert and novice consumers
Bettman, James R.
;
Sujan, Mita
-
1987
Persistent link: https://www.econbiz.de/10004773941
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3
Knowledge, motivation and adaptive behavior : a framework for improving selling effectiveness
Weitz, Barton A.
;
Sujan, Harish
;
Sujan, Mita
-
1985
Persistent link: https://www.econbiz.de/10004759695
Saved in:
4
Applications of innovation diffusion models in marketing
Kalish, Shlomo
;
Lilien, Gary L.
-
1985
Persistent link: https://www.econbiz.de/10004580066
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5
Consumer Scripts : a tool for teaching process
Rethans, Arno J.
-
1985
Persistent link: https://www.econbiz.de/10004675058
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6
Retrospection versus anticipation : the role of the AD under retrospective and anticipatory self-referencing
Krishnamurthy, Parthasarathy
;
Sujan, Mita
-
1997
Persistent link: https://www.econbiz.de/10004228396
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7
Can you say what taste it had? : A choice model with forgetting of idiosyncratic tastes
Degeratu, Alexandru
-
1997
Persistent link: https://www.econbiz.de/10004228397
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8
The effects of rhetorical questions in a persuasive communication : source perceptions and persuation processes
Swasy, John L.
;
Munch, James M.
-
1983
Persistent link: https://www.econbiz.de/10004737546
Saved in:
9
Receiver questions : a means of assessing new product advertising effectiveness
Swasy, John L.
;
Rethans, Arno J.
;
Marks, Lawrence J.
-
1983
Persistent link: https://www.econbiz.de/10004737572
Saved in:
10
An Ethymology of the word marketing : a textbook review in the United States of America, 1900 - 1980
Lichtenthal, David
-
1982
Persistent link: https://www.econbiz.de/10004769643
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