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Internet marketing
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New Developments in Online Marketing
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ECONIS (ZBW)
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Practitioner prognostications on the future of online marketing
Valos, Michael J.
;
Ewing, Michael
;
Powell, Irene H.
- In:
New Developments in Online Marketing
,
(pp. 183-198)
.
2014
Persistent link: https://www.econbiz.de/10010354575
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2
Effectiveness of online advertising channels : a price-level-dependent analysis
Spilker-Attig, Andrea Maria Renate
;
Brettel, Malte
- In:
New Developments in Online Marketing
,
(pp. 165-181)
.
2014
Persistent link: https://www.econbiz.de/10010354576
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3
Consumer-managed profiling : a contemporary interpretation of privacy in buyer-seller interactions
Reppel, Alexander E.
;
Szmigin, Isabelle
- In:
New Developments in Online Marketing
,
(pp. 143-164)
.
2014
Persistent link: https://www.econbiz.de/10010354577
Saved in:
4
Interaction of regional news-media production and consumption through the social space
Kerrigan, Finola
;
Graham, Gary
- In:
New Developments in Online Marketing
,
(pp. 125-142)
.
2014
Persistent link: https://www.econbiz.de/10010354579
Saved in:
5
"It's mine!" - participation and ownership within virtual co-creation environments
Harwood, Tracy
;
Garry, Tony
- In:
New Developments in Online Marketing
,
(pp. 113-123)
.
2014
Persistent link: https://www.econbiz.de/10010354580
Saved in:
6
Tribal mattering spaces : social-networking sites, celebrity affiliates, and tribal innovations
Hamilton, Kathy
;
Hewer, Paul
- In:
New Developments in Online Marketing
,
(pp. 93-111)
.
2014
Persistent link: https://www.econbiz.de/10010354583
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7
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
New Developments in Online Marketing
,
(pp. 77-91)
.
2014
Persistent link: https://www.econbiz.de/10010354584
Saved in:
8
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
New Developments in Online Marketing
,
(pp. 51-75)
.
2014
Persistent link: https://www.econbiz.de/10010354586
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9
"New-wave" global firms : Web 2.0 and SME internationalisation
Bell, Jim
;
Loane, Sharon
- In:
New Developments in Online Marketing
,
(pp. 33-49)
.
2014
Persistent link: https://www.econbiz.de/10010354591
Saved in:
10
Social contagion effects in experiential information exchange on bulleting board systems
Huang, Lei
- In:
New Developments in Online Marketing
,
(pp. 17-32)
.
2014
Persistent link: https://www.econbiz.de/10010354596
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