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Marketing in a digital world
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Transitioning to a digital world
Malter, Alan J.
;
Rindfleisch, Aric
- In:
Marketing in a digital world
,
(pp. 1-11)
.
2019
Persistent link: https://www.econbiz.de/10012123413
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2
Marketing in the digital age : a moveable feast of information
Lane, Kristen
;
Levy, Sidney J.
- In:
Marketing in a digital world
,
(pp. 13-33)
.
2019
Persistent link: https://www.econbiz.de/10012123414
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The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas
- In:
Marketing in a digital world
,
(pp. 35-61)
.
2019
Persistent link: https://www.econbiz.de/10012123415
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Big and lean is beautiful : a conceptual framework for data-based learning in marketing management
Soyer, Emre
;
Pauwels, Koen
;
Seggie, Steven H.
- In:
Marketing in a digital world
,
(pp. 63-83)
.
2019
Persistent link: https://www.econbiz.de/10012123418
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The growing importance of software as a driver of value exchange
Hofacker, Charles F.
- In:
Marketing in a digital world
,
(pp. 85-95)
.
2019
Persistent link: https://www.econbiz.de/10012123419
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Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
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All's not well on the marketing frontlines : understanding the challenges of Adverse Technology-Consumer Interactions
Dholakia, Utpal
- In:
Marketing in a digital world
,
(pp. 121-140)
.
2019
Persistent link: https://www.econbiz.de/10012123422
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8
Perceived deception in online consumer reviews : antecedents, consequences, and moderators
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Marketing in a digital world
,
(pp. 141-166)
.
2019
Persistent link: https://www.econbiz.de/10012123425
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9
Self-manufacturing via 3D printing : implications for retailing thought and practice
Rindfleisch, Aric
;
Malter, Alan J.
;
Fisher, Gregory J.
- In:
Marketing in a digital world
,
(pp. 167-188)
.
2019
Persistent link: https://www.econbiz.de/10012123426
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