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Developing digital marketing : relationship perspectives
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ECONIS (ZBW)
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The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
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2
Abandonment issues : why consumers abandon online shopping carts
Rochanapon, Pemika
;
Stankovic, Michelle
;
Barber, Matthew
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 19-39)
.
2021
Persistent link: https://www.econbiz.de/10012585563
Saved in:
3
Digital marketing and social entrepreneurship in Vietnam
Le, Ngoc
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 41-64)
.
2021
Persistent link: https://www.econbiz.de/10012585652
Saved in:
4
Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros
;
Kountzakis, Christos E.
;
Koronios, …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 65-73)
.
2021
Persistent link: https://www.econbiz.de/10012585702
Saved in:
5
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
6
Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
Saved in:
7
Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience
Hasan, Rakibul
;
Thaichon, Park
;
Weaven, Scott
- In:
Developing digital marketing : relationship perspectives
,
(pp. 103-134)
.
2021
Persistent link: https://www.econbiz.de/10012585849
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8
Blurring the line between physical and digital environment : the impact of artificial intelligence on customers' relationship and customer experience
Hasan, Rakibul
;
Weaven, Scott
;
Thaichon, Park
- In:
Developing digital marketing : relationship perspectives
,
(pp. 135-153)
.
2021
Persistent link: https://www.econbiz.de/10012586399
Saved in:
9
An analysis of subliminal static images and words using eye tracking techniques
Zacharia, Anish Babu
;
Hamelin, Nicolas
- In:
Developing digital marketing : relationship perspectives
,
(pp. 155-180)
.
2021
Persistent link: https://www.econbiz.de/10012586411
Saved in:
10
Igniting the flame with electronic word-of-mouth in digital marketing
Bu, Yi
;
Thaichon, Park
;
Parkinson, Joy
- In:
Developing digital marketing : relationship perspectives
,
(pp. 181-190)
.
2021
Persistent link: https://www.econbiz.de/10012586414
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