Shams, Ghazal; Rather, Raouf; Abdur Rehman, Mohsin; … - In: International Journal of Culture, Tourism and … 15 (2020) 2, pp. 266-284
Purpose In recent studies, tourism scholars focussed more on service failure and recovery. Thus satisfaction with service recovery (SSR) and outcome favourability in conjunction with service recovery (SR) and customers’ behavioural intention was given very little attention, while they are very...