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Search: person:"Ahuja, Vandana"
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Consumer behaviour
14
Internet marketing
14
Konsumentenverhalten
14
Online-Marketing
14
Social Web
11
Social web
11
Beziehungsmarketing
9
E-commerce
9
Electronic Commerce
9
Relationship marketing
9
Brand management
7
Internet
7
Markenführung
7
Online retailing
5
Online-Handel
5
Innovation adoption
4
Innovationsakzeptanz
4
Website
4
Brand image
3
India
3
Indien
3
Markenimage
3
Mobile Anwendung
3
Mobile Business
3
Mobile application
3
Mobile business
3
Viral marketing
3
Virales Marketing
3
Bekleidung
2
Bekleidungsindustrie
2
Clothing
2
Clothing industry
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Confidence
2
Consumer Behavior
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Information technology
2
Informationstechnik
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Innovation management
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Innovationsmanagement
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Mobilkommunikation
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5
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3
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English
38
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3
Author
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Ahuja, Vandana
41
Alavi, Shirin
13
Medury, Yajulu
9
Chadha, Priyanka
4
Jain, Neha
4
Gera, Rajat
3
Medury, Y.
3
Pande, Neerja
3
Bhat, Swati Kaul
2
Dixit, Jasmine S.
2
Sharma, Ashok
2
Sharma, Radhika
2
Agarwal, Neetima
1
Bansal, Sanjeev
1
Jain, Vinamra
1
Khan, Mohammed Naved
1
Ranjan, Jayanthi
1
Rathore, Shubhangini
1
Singhal, Virtika
1
Sinha, Nidhi
1
Wahi, Ashok Kumar
1
Yadav, Shiv Shankar Kumar
1
Zaidi, Neha
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International journal of electronic business : IJEB
4
International journal of management practice : IJMP
4
Journal of targeting, measurement and analysis for marketing
4
International journal of information technology and management : IJITM
2
International journal of logistics economics and globalisation
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of internet commerce
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Cultural and technological influences on global business
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
International Journal of Cyber Behavior, Psychology and Learning (IJCBPL)
1
International Journal of Innovation in the Digital Economy (IJIDE)
1
International Journal of Virtual and Personal Learning Environments (IJVPLE)
1
International journal of Indian culture and business management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of green economics : IJGE
1
International journal of internet marketing and advertising : IJIMA
1
International journal of networking and virtual organisations : IJNVO
1
Metamorphosis : a journal of management research
1
Organizations and social networking : utilizing social media to engage consumers
1
Oxford higher education
1
Strategic e-commerce systems and tools for competing in the digital marketplace
1
The IUP journal of marketing management : IJMM
1
Tourism and hospitality research : THR
1
Transcultural marketing for incremental and radical innovation
1
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ECONIS (ZBW)
35
OLC EcoSci
3
Other ZBW resources
2
RePEc
1
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41
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1
Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
2
Intention to adopt user generated content on virtual travel communities : exploring the mediating role of attitude
Zaidi, Neha
;
Khan, Mohammed Naved
;
Ahuja, Vandana
- In:
Tourism and hospitality research : THR
23
(
2023
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10014312436
Saved in:
3
Determinants of MSA adoption intentions and usage behaviour of internet savvy and younger consumers : insights from an emerging market
Chadha, Priyanka
;
Gera, Rajat
;
Ahuja, Vandana
- In:
International journal of electronic business : IJEB
17
(
2022
)
1
,
pp. 87-107
Persistent link: https://www.econbiz.de/10012798934
Saved in:
4
Special issue on: digital transformation and disruptive innovation : drivers for future business growth
Sharma, Ashok
(
ed.
);
Jain, Vinamra
(
ed.
);
Ahuja, Vandana
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012597992
Saved in:
5
Mobile shopping apps adoption : a systematic literature review
Gera, Rajat
;
Chadha, Priyanka
;
Ahuja, Vandana
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 239-261
Persistent link: https://www.econbiz.de/10012597996
Saved in:
6
Why apparel companies go green?
Dixit, Jasmine S.
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of green economics : IJGE
15
(
2021
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10012670375
Saved in:
7
Impact of consumer internet self-efficacy and user friendliness of websites on e-commerce adoption
Alavi, Shirin
;
Ahuja, Vandana
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 149-163)
.
2021
Persistent link: https://www.econbiz.de/10012816096
Saved in:
8
Special issue on: driving business growth through digital transformation
Ahuja, Vandana
(
ed.
);
Bansal, Sanjeev
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012599649
Saved in:
9
Mobile app usage and adoption : a literature review
Gera, Rajat
;
Chadha, Priyanka
;
Ahuja, Vandana
- In:
International journal of electronic business : IJEB
15
(
2020
)
2
,
pp. 160-195
Persistent link: https://www.econbiz.de/10012205692
Saved in:
10
Measuring consumer brand perception for green apparel brands
Dixit, Jasmine S.
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 28-46
Persistent link: https://www.econbiz.de/10012212747
Saved in:
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