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Search: person:"Aikin, Kathryn J."
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Arzneimittel
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Pharmaceuticals
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Aikin, Kathryn J.
9
Betts, Kevin R.
5
Sullivan, Helen W.
4
O'Donoghue, Amie C.
2
Berktold, Jennifer
1
Bone, Paula Fitzgerald
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Boudewyns, Vanessa
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Breslav, A.D.S.
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Burke, Panne
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France, Karen Russo
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Keisler, Aysha
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Rupert, Douglas J.
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Southwell, Brian G.
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Health marketing quarterly
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of Consumer Affairs
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Psychology & Marketing
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ECONIS (ZBW)
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1
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
4
Market claims and efficacy information in direct‐to‐consumer prescription drug print advertisements
Aikin, Kathryn J.
;
Betts, Kevin R.
;
Keisler, Aysha
; …
- In:
Psychology & Marketing
36
(
2019
)
8
,
pp. 747-757
Persistent link: https://www.econbiz.de/10012083989
Saved in:
5
Consumer Reactions to Price Comparison and Disclosure Information in Prescription Drug Print Advertising
Aikin, Kathryn J.
;
Betts, Kevin R.
;
Southwell, Brian G.
; …
- In:
Journal of Consumer Affairs
(
2018
)
Persistent link: https://www.econbiz.de/10012094034
Saved in:
6
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
Saved in:
7
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
8
On break-up clichés guiding health literacy's future
Bone, Paula Fitzgerald
;
France, Karen Russo
;
Aikin, …
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
2
,
pp. 185-198
Persistent link: https://www.econbiz.de/10009531244
Saved in:
9
Special issue on consumers' health literacy
Aikin, Kathryn J.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009531915
Saved in:
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