Ingrassia, Marzia; Altamore, Luca; Columba, Pietro; … - In: International Journal of Wine Business Research 30 (2018) 3, pp. 292-308
Purpose: This paper aims to examine how Pantelleria’s wineries communicate the extreme territory of Pantelleria through its passito wine and whether this may be a value added for consumers. Specifically examines which dimensions of communication are effectively used by wineries to stimulate,...