Search Results - person:"Ambika, Anupama"

Creative meta-skills : construct, dimensions and implications for marketing professionals

Das, Kallol; Mungra, Yogesh; Ambika, Anupama; Dhir, Amandeep - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 98-112

Persistent link: https://www.econbiz.de/10014631584

Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage

Sheth, Jagdish N. (ed.); Jain, Varsha (ed.); … - 2024

Chapter 1 - Customer-Centric Support Services: An Introduction to the next frontier for competitive advantage in the digital era -- Chapter 2 - Customer-Centric Support Services in the Digital Era -- Chapter 3 - Information as a Service for Consumer Decision Making -- Chapter 4 - The role of...

Persistent link: https://www.econbiz.de/10014444013

Designing an empathetic user-centric customer support organisation : practitioners' perspectives

Sheth, Jagdish N.; Jain, Varsha; Ambika, Anupama - In: European journal of marketing 58 (2024) 4, pp. 845-868

Persistent link: https://www.econbiz.de/10015047345

Augmented reality magic mirror in the service sector : experiential consumption and the self

El-Shamandi Ahmed, Khaled; Ambika, Anupama; Belk, Russell W. - In: Journal of service management 34 (2023) 1, pp. 56-77

Persistent link: https://www.econbiz.de/10013537615

The growing importance of customer-centric support services for improving customer experience

Sheth, Jagdish N.; Jain, Varsha; Ambika, Anupama - In: Journal of business research : JBR 164 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014303770

The road to learning "who am I" is digitized : a study on consumer self-discovery through augmented reality tools

Ambika, Anupama; Belk, Russell W.; Jain, Varsha; … - In: Journal of consumer behaviour 22 (2023) 5, pp. 1112-1127

Persistent link: https://www.econbiz.de/10014457684

When consumers tune out advertising messages : development and validation of a scale to measure advertising disengagement

Tripathi, Sanjeev; Jain, Varsha; Pandey, Jatin; … - In: Journal of advertising research 62 (2022) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10013186356

Repositioning the customer support services : the next frontier of competitive advantage

Sheth, Jagdish; Jain, Varsha; Ambika, Anupama - In: European Journal of Marketing 54 (2020) 7, pp. 1787-1804

Purpose: This paper aims to analyze the present status of customer support services (CSS) and advocate the re-positioning of support services from an administrative cost center to a strategic profit center. Authors demonstrate how customer support or after sales services can be a source of...

Persistent link: https://www.econbiz.de/10012275458

Narratives selves in the digital world : An empirical investigation

Jain, Varsha; Belk, Russell W.; Ambika, Anupama; … - In: Journal of Consumer Behaviour 20 (2020) 2, pp. 368-380

Persistent link: https://www.econbiz.de/10012406564