Search Results - person:"Ancillai, Chiara"

Twenty years of social media marketing : a systematic review, integrative framework, and future research agenda

Bartoloni, Sara; Ancillai, Chiara - In: International journal of management reviews 26 (2024) 3, pp. 435-457

Persistent link: https://www.econbiz.de/10014634092

Digital technology and business model innovation : a systematic literature review and future research agenda

Ancillai, Chiara; Sabatini, Andrea; Gatti, Marco; … - In: Technological forecasting & social change : an … 188 (2023), pp. 1-43

Persistent link: https://www.econbiz.de/10014250994

Digital-driven business model innovation : the role of data in changing companies' value logic

Ancillai, Chiara; Marinelli, Luca; Pascucci, Federica - In: Digitalization and firm performance : examining the …, (pp. 73-98). 2022

Persistent link: https://www.econbiz.de/10012879988

Sales-marketing integration : primi risultati di un’indagine esplorativa sul ruolo della strategia di digital content marketing

Monti, Elisabetta; Ancillai, Chiara; Pascucci, Federica - In: Piccola impresa : rivista internazionale di studi e ricerche (2020) 3, pp. 79-102

Persistent link: https://www.econbiz.de/10012508699

Advancing social media driven sales research : establishing conceptual foundations for B-to-B social selling

Ancillai, Chiara; Terho, Harri; Cardinali, Silvio; … - In: Industrial marketing management : the international … 82 (2019), pp. 293-308

Persistent link: https://www.econbiz.de/10012128082

Are SMEs "cutting corners" on social media marketing? : an exploratory study in the Italian context

Bartoloni, Sara; Ancillai, Chiara; Pascucci, Federica; … - In: International journal of internet marketing and … 13 (2019) 4, pp. 302-320

Persistent link: https://www.econbiz.de/10012155301

Exploring antecedents of social media usage in B2B : a systematic review

Pascucci, Federica; Ancillai, Chiara; Cardinali, Silvio - In: Management Research Review 41 (2018) 6, pp. 629-656

Purpose: This paper aims to review the state-of-the-art literature on social media adoption in business-to-business (B2B) contexts to propose an inclusive and theoretical viewpoint to understand the antecedents of this phenomenon. Design/methodology/approach: This paper presents the results of...

Persistent link: https://www.econbiz.de/10012078578