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Search: person:"Ang, Lawrence"
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Advertising
5
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4
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3
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2003-2008
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Australien
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English
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Ang, Lawrence
23
Buttle, Francis
5
Dubelaar, Chris
4
Koslow, Scott
3
Buttle, Francis A.
2
Iriana, Reiny
2
Korkofingas, Con
2
Lee, Boon-Chye
2
Lee, Boon-chye
2
Parker, John
2
East, Robert
1
Eisend, Martin
1
Hellmann, Andreas
1
Kanbaty, Majid
1
Kopka, Julian Felix
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Langner, Tobias
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School of Accounting, Economics, and Finance, University of Wollongong
1
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Journal of marketing management : MM
7
Journal of advertising research
2
Advances in industrial and labor relations
1
Australasian marketing journal
1
Economics Working Papers / School of Accounting, Economics, and Finance, University of Wollongong
1
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1
European Journal of Marketing
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
Journal of Economic Psychology
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
15
OLC EcoSci
5
RePEc
2
Other ZBW resources
1
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1
A review and analysis of impression management with photographs in sustainability reporting
Kanbaty, Majid
;
Hellmann, Andreas
;
Ang, Lawrence
- In:
Meditari accountancy research
32
(
2024
)
3
,
pp. 976-1005
Persistent link: https://www.econbiz.de/10014541605
Saved in:
2
Take a break, but make it different! Moderating effects of incubation task specificity on advertising idea generation
Schütmaat, Sarah
;
Kopka, Julian Felix
;
Ang, Lawrence
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 578-593
Persistent link: https://www.econbiz.de/10014339494
Saved in:
3
Persuasive effects in social media : the case of envy
Singh, Camille
;
Ang, Lawrence
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10012498503
Saved in:
4
Principles of integrated marketing communications : an evidence-based approach
Ang, Lawrence
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10012424527
Saved in:
5
How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John
;
Koslow, Scott
;
Ang, Lawrence
;
Tevi, Alexander
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
Saved in:
6
Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence
;
Eisend, Martin
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
Saved in:
7
The creative search for an insight in account planning : an absorptive capacity approach
Parker, John
;
Ang, Lawrence
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
Saved in:
8
Making progress in marketing research
East, Robert
;
Ang, Lawrence
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 334-340
Persistent link: https://www.econbiz.de/10011792396
Saved in:
9
Does organisational culture influence CRM's financial outcomes?
Iriana, Reiny
;
Buttle, Francis A.
;
Ang, Lawrence
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 467-493
Persistent link: https://www.econbiz.de/10009761850
Saved in:
10
Does organisational culture influence CRM's financial outcomes?
Iriana, Reiny
;
Buttle, Francis
;
Ang, Lawrence
- In:
Journal of marketing management : MM
29
(
2013
)
3
,
pp. 467-493
Persistent link: https://www.econbiz.de/10010107620
Saved in:
1
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