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Search: person:"Areni, Charles Scott"
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Areni, Charles Scott
11
Rahman, Kaleel
3
Black, Iain R.
1
Haruvy, Ernan
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Miller, Rohan
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North, Adrian C.
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Popkowski Leszczyc, Peter T. L.
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ECONIS (ZBW)
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Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
Saved in:
2
Techno-social disruption, autobiographical obsolescence and nostalgia : why parental concerns about smart phones and social media have historical precedents as old as the printed w...
Areni, Charles Scott
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 267-283
Persistent link: https://www.econbiz.de/10012521290
Saved in:
3
Ontological security as an unconscious motive of social media users
Areni, Charles Scott
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 75-96
Persistent link: https://www.econbiz.de/10012178373
Saved in:
4
Music congruity effects on product memory, perception, and choice
North, Adrian C.
;
Sheridan, Lorraine P.
;
Areni, Charles …
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011484074
Saved in:
5
Measuring the impact of price guarantees on bidding in consumer online auctions
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
;
Areni, …
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10011484082
Saved in:
6
Anticipatory savoring and consumption : just thinking about that first bite of chocolate fills you up faster
Black, Iain R.
;
Areni, Charles Scott
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 516-524
Persistent link: https://www.econbiz.de/10011508442
Saved in:
7
The benefits of quantifying qualitative brand data : a mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel
;
Areni, Charles Scott
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 421-450
Persistent link: https://www.econbiz.de/10011586175
Saved in:
8
Marketing strategies for services : is brand architecture a viable way forward?
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 328-346
Persistent link: https://www.econbiz.de/10010387293
Saved in:
9
Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
Saved in:
10
Sales effects of in-store radio advertising
Areni, Charles Scott
;
Miller, Rohan
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009627460
Saved in:
1
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