Mishra, Sita; Malhotra, Gunjan; Arora, Vibha; … - In: International Journal of Retail & Distribution Management 50 (2021) 2, pp. 229-250
Purpose: This study analyzes how omnichannel integration influences customer patronage intention, highlighting the moderation effect of consumer service experience consciousness. Additionally, it also examines the sequential mediating role of consumer empowerment and satisfaction....