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Search: person:"Axelrod, Joel N."
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Marktforschung
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Axelrod, Joel N.
7
Solomon, A. R.
1
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Journal of advertising research
2
Advertising management
1
Computer innovations in marketing
1
Journal of marketing
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Marketing models : Quantitative and behavioral
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Marketing models : quantitative and behavioral
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ECONIS (ZBW)
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1
Induced moods and attitudes toward products
Axelrod, Joel N.
- In:
Marketing models : Quantitative and behavioral
,
(pp. 212-222)
.
1968
Persistent link: https://www.econbiz.de/10003477454
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2
Attitude measures that predict purchase
Axelrod, Joel N.
- In:
Journal of advertising research
8
(
1968
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10001847976
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3
Reducing advertising failures by concept testing
Axelrod, Joel N.
- In:
Journal of marketing
28
(
1964
)
4
,
pp. 41-44
Persistent link: https://www.econbiz.de/10001847994
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4
A validation of Murphy's Law
Axelrod, Joel N.
- In:
Journal of advertising research
7
(
1967
)
3
,
pp. 45-47
Persistent link: https://www.econbiz.de/10001848000
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5
The ARTS system
Axelrod, Joel N.
;
Solomon, A. R.
- In:
Computer innovations in marketing
,
(pp. 295-303)
.
1970
Persistent link: https://www.econbiz.de/10001847968
Saved in:
6
Induced moods and attitudes toward products
Axelrod, Joel N.
- In:
Marketing models : quantitative and behavioral
,
(pp. 212-222)
.
1964
Persistent link: https://www.econbiz.de/10001847983
Saved in:
7
Induced moods and attitudes toward products
Axelrod, Joel N.
- In:
Advertising management
,
(pp. 437-445)
.
1965
Persistent link: https://www.econbiz.de/10001847987
Saved in:
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