Search Results - person:"Baack, Daniel W."

The invisible racialized minority entrepreneur : using white solipsism to explain the white space

Garcia, Rosanna; Baack, Daniel W. - In: Journal of business ethics : JBE 188 (2023) 3, pp. 397-418

Few studies in the business ethics literature explore marginalized populations, such as the racially minoritized entrepreneur. This absence is an ethical issue for the business academy as it limits the advancement of racial epistemologies. This study explores how this exclusionary space emerges...

Persistent link: https://www.econbiz.de/10014492093

How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model

Wilson, Rick T.; Baack, Daniel W. - In: Journal of business research : JBR 168 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014434833

An exploration of advertorials used to attract Foreign Direct Investment

Wilson, Rick T.; Baack, Daniel W. - In: Journal of current issues and research in advertising 41 (2020) 1, pp. 36-53

Persistent link: https://www.econbiz.de/10012244985

Diverse effects of diversity : disaggregating effects of diversity in global virtual teams

Taras, Vas; Baack, Daniel W.; Caprar, Dan; Dow, Douglas; … - In: Journal of international management 25 (2019) 4, pp. 1-15

Persistent link: https://www.econbiz.de/10012133340

International marketing

Baack, Daniel W.; Czarnecka, Barbara - 2019 - 2nd edition

Persistent link: https://www.econbiz.de/10011947200

Advertising to businesses : does creativity matter?

Baack, Daniel W.; Wilson, Rick T.; Dessel, Maria M. van; … - In: Industrial marketing management : the international … 55 (2016), pp. 169-177

Persistent link: https://www.econbiz.de/10011503656

Confirmation bias in individual-level perceptions of psychic distance : an experimental investigation

Baack, Daniel W.; Dow, Douglas; Parente, Ronaldo Couto; … - In: Journal of international business studies : JIBS ; an … 46 (2015) 8, pp. 938-959

Persistent link: https://www.econbiz.de/10011398736

Creativity, attention and the memory for brands : an outdoor advertising field study

Wilson, Rick T.; Baack, Daniel W.; Till, Brian - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 232-261

Persistent link: https://www.econbiz.de/10011342937

Meaning or sound? : the effects of brand name fluency on brand recall and willingness to buy

Lee, Sangwon; Baack, Daniel W. - In: Journal of promotion management : JPM 20 (2014) 5, pp. 521-536

Persistent link: https://www.econbiz.de/10010467280

International marketing

Baack, Daniel W.; Harris, Eric G.; Baack, Donald - 2013

Persistent link: https://www.econbiz.de/10009526511