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Search: person:"Blair, Margaret H."
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Blair, Margaret H.
6
Blair, Margaret Henderson
2
Kuse, Allan R.
2
Rosenberg, Karl E.
2
Schroiff, Hans-Willi
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BLAIR, MARGARET H.
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Jones, John Philip
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Stewart, David W.
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Business horizons
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OLC EcoSci
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Master of marketing measurement : Margaret Henderson Blair on marketing accountability
Blair, Margaret Henderson
-
2021
Persistent link: https://www.econbiz.de/10012321737
Saved in:
2
Better Practices in Advertising Can Change a Cost of Doing Business to Wise Investments in the Business
Blair, Margaret H.
;
Kuse, Allan R.
- In:
Journal of advertising research
44
(
2004
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10006504444
Saved in:
3
Better Practices in Advertising Can Change a Cost of Doing Business to Wise Investments in the Business
BLAIR, MARGARET H.
;
KUSE, ALLAN R.
- In:
Journal of Advertising Research
44
(
2004
)
01
,
pp. 71-89
Persistent link: https://www.econbiz.de/10005425120
Saved in:
4
AUS DER FORSCHUNG: - Wann wirkt Werbung - heute, morgen oder gar nicht? - Die Autoren untersuchen die Frage, wie eine erfolgreiche Marke "heute" und "morgen" kontinuierlich auf der...
Blair, Margaret H.
;
Schroiff, Hans-Willi
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2001
)
1
,
pp. 52-57
Persistent link: https://www.econbiz.de/10007114793
Saved in:
5
AUS DER FORSCHUNG: - Wann wirkt Werbung - heute, morgen oder gar nicht? - Die Autoren untersuchen die Frage, wie eine erfolgreiche Marke "heute" und "morgen" kontinuierlich auf der...
Blair, Margaret H.
;
Schroiff, Hans-Willi
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2001
)
1
,
pp. 52-57
Persistent link: https://www.econbiz.de/10007114856
Saved in:
6
Examining "Conventional Wisdoms" about Advertising Effects with Evidence from Independent Sources
Jones, John Philip
;
Blair, Margaret H.
- In:
Journal of advertising research
36
(
1996
)
6
,
pp. 37-60
Persistent link: https://www.econbiz.de/10006529849
Saved in:
7
Errata: Corrections for "OBSERVATIONS: The Long and the Short of Persuasive Advertising" - July-August 1994
Rosenberg, Karl E.
;
Blair, Margaret H.
- In:
Journal of advertising research
34
(
1994
)
6
,
pp. 7-8
Persistent link: https://www.econbiz.de/10006536584
Saved in:
8
OBSERVATIONS: The Long and Short of Persuasive Advertising
Rosenberg, Karl E.
;
Blair, Margaret H.
- In:
Journal of advertising research
34
(
1994
)
4
,
pp. 63-69
Persistent link: https://www.econbiz.de/10006536596
Saved in:
9
Advertising in a new competitive environment : persuading customers to buy
Blair, Margaret Henderson
(
contributor
)
- In:
Business horizons
30
(
1987
)
6
,
pp. 20-26
Persistent link: https://www.econbiz.de/10001060226
Saved in:
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