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Search: person:"Boeuf, Benjamin"
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Boeuf, Benjamin
10
Darveau, Jessica
3
Carrillat, François A.
2
Aljukhadar, Muhammad
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Astous, Alain d'
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Senecal, Sylvain
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Sénécal, Sylvain
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Psychology & Marketing
2
Psychology & marketing
2
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1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
8
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Does consumer ethnocentrism impact international shopping? A theory of social class divide
Aljukhadar, Muhammad
;
Boeuf, Benjamin
;
Senecal, Sylvain
- In:
Psychology & Marketing
38
(
2021
)
5
,
pp. 735-744
Persistent link: https://www.econbiz.de/10012535695
Saved in:
2
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
3
An ethical perspective on necro-advertising : the moderating effect of brand equity
Boeuf, Benjamin
;
Darveau, Jessica
- In:
Journal of business ethics : JOBE
155
(
2019
)
4
,
pp. 1077-1099
Persistent link: https://www.econbiz.de/10011998908
Saved in:
4
The impact of mortality anxiety on attitude toward product innovation
Boeuf, Benjamin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 44-60
Persistent link: https://www.econbiz.de/10012104910
Saved in:
5
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
6
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
d’Astous, Alain
- In:
Psychology & Marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10012083933
Saved in:
7
Don't disturb the dead: customers' attitude toward promotional messages on post-mortem Facebook pages
Boeuf, Benjamin
;
Darveau, Jessica
- In:
Challenges in an age of dis-engagement
,
(pp. 71-83)
.
2017
Persistent link: https://www.econbiz.de/10011688272
Saved in:
8
Posting from beyond the grave : an autopsy of consumer attitudes toward promotional communication in a posthumous context
Boeuf, Benjamin
;
Darveau, Jessica
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 892-900
Persistent link: https://www.econbiz.de/10011792409
Saved in:
9
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Saved in:
10
L' expérience d'achat outre-frontière sur Internet : proposition d'un modèle conceptuel
Boeuf, Benjamin
;
Sénécal, Sylvain
- In:
Recherche et applications en marketing
28
(
2013
)
3
,
pp. 114-124
Persistent link: https://www.econbiz.de/10011447697
Saved in:
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