Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- Preface -- Part I Background -- 1 Public diplomacy and public relations: two parts of a whole -- 2 The RBC and The Letter: case history and background -- Part II The Letter: on diplomatic mission -- 3 The Letter and public...

"This is a study of the Royal Bank of Canada's Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining...

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application-and generously supplemented with examples and case studies-the...