Search Results - person:"Braunstein-Minkove, Jessica"

Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees

Kim, Ari; Braunstein-Minkove, Jessica R.; Choi, Moonhoon - In: International journal of sport management and marketing … 23 (2023) 4, pp. 290-309

Persistent link: https://www.econbiz.de/10014311057

Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?

Trail, Galen; Lee, Donghun; Triantafyllidis, Stavros; … - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 168-185

Persistent link: https://www.econbiz.de/10014232465

Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices

Wang, Jerred Junqi; Braunstein-Minkove, Jessica R.; … - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 47-61

Persistent link: https://www.econbiz.de/10012597288

Coping with athlete endorsers' immoral behavior : roles of athlete identification and moral emotions on moral reasoning strategies

Lee, Joon Sung; Kwak, Dae Hee; Braunstein-Minkove, Jessica - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 176-191

Persistent link: https://www.econbiz.de/10011489240

The effects of vicarious achievement on BIRGing and CORFing : testing moderating and mediating effects of team identification

Trail, Galen T.; Kim, Yu Kyoum; Kwon, Harry Hyungil; … - In: Sport management review 15 (2012) 3, pp. 345-354

Persistent link: https://www.econbiz.de/10009564434

The effects of vicarious achievement on BIRGing and CORFing : testing moderating and mediating effects of team identification

Trail, Galen T.; Kim, Yu-kyoum; Kwon, Harry Hyungil; … - In: Sport management review 15 (2012) 3, pp. 345-354

Persistent link: https://www.econbiz.de/10010005273

Athlete endorser effectiveness: model development and analysis

Braunstein‐Minkove, Jessica R.; Zhang, James J.; … - In: Sport, Business and Management: An International Journal 1 (2011) 1, pp. 93-114

Purpose – As a fixture in the mainstream media landscape, athletes, coaches, and sport celebrities are regularly used to promote products from sports equipment to high‐end watches. With an intrinsic connection between athlete endorsers and sport‐related products, it is the use of these...

Persistent link: https://www.econbiz.de/10015006732