Butcher, Luke; Tucker, Oliver; Young, Joshua - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 2, pp. 584-606
Purpose: Pervasive mobile games (PMG) expand the game context into the real world, spatially, temporally and socially. The most prominent example to date is Pokémon Go (PGo), which in the first 12 months of its launch achieved over 800 million downloads and huge revenues for Pokémon, its...