//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Carpenter, Gregory S."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing management
13
Marketingmanagement
13
Brand management
6
Competitive advantage
6
Markenführung
6
Theorie
6
Theory
6
Wettbewerbsvorteil
6
Market entry
5
Marketing
5
Markteintritt
5
Brand
4
Markenartikel
4
Market orientation
4
USA
4
United States
4
competition
4
Beziehungsmarketing
2
Brand image
2
Consumer behaviour
2
Corporate culture
2
Handelsmarke
2
Innovation
2
Konsumentenverhalten
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Marketingstrategie
2
Marktforschung
2
Organizational culture
2
Relationship marketing
2
Store brand
2
Theorie der Unternehmung
2
Theory of the firm
2
Unternehmenskultur
2
Abidjan
1
Air transport
1
Aufsatzsammlung
1
Brand authenticity
1
Brand heritage
1
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
40
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
12
Book section
12
Reprint
2
Language
All
English
27
Undetermined
15
Author
All
Carpenter, Gregory S.
41
Nakamoto, Kent
9
Glazer, Rashi
4
Shankar, Venkatesh
4
Gebhardt, Gary F.
3
Hanssens, Dominique M.
3
Sherry, John F.
3
Anderson, James C.
2
Lehmann, Donald R.
2
Tybout, Alice M.
2
Ambler, Tim
1
Barlier, Xavier
1
Brown, Christina L
1
Brown, Christina L.
1
Carpenter, Gregory S
1
Chernev, Alexander
1
Cooper, Lee G.
1
Corstjens, Marcel
1
Galoni, Chelsea
1
Goldstein, Guy A.
1
Hasan, Tushmit M.
1
Humphreys, Ashlee
1
Jaworski, Bernard J.
1
Kohli, Ajay Kumar
1
Kopalle, Praveen K.
1
Krishnamurthi, Lakshman
1
Krishnamurthi, Lakshrnan
1
Kumar, V.
1
McAlister, Leigh
1
Midgley, David F.
1
Narus, James A.
1
Rao, Hayagreeva
1
Rust, Roland T.
1
Sozuer, Sibel
1
Srivastava, Rajendra K.
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
5
Kellogg on marketing
5
Journal of marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
MSI reports : working paper series
2
Management Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing Science
2
Business horizons
1
Handbook of marketing strategy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Forecasting
1
International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Consumer Research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Kellogg on marketing : the marketing faculty of the kellog school of management
1
MIT sloan management review
1
Marketing letters : a journal of research in marketing
1
Measuring and managing brands
1
Michael Porter ; Vol. 2
1
The Routledge companion to strategic marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
OLC EcoSci
9
RePEc
6
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emptor cognita : competitive advantage through buyer learning
Carpenter, Gregory S.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 87-98)
.
2023
Persistent link: https://www.econbiz.de/10014283159
Saved in:
2
Market driving, market driven, or both? : toward a concept of dual market orientation
Carpenter, Gregory S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 357-359
Persistent link: https://www.econbiz.de/10014433612
Saved in:
3
Legitimately luxurious : creating authentic luxury brands
Goldstein, Guy A.
;
Carpenter, Gregory S.
- In:
Business horizons
65
(
2022
)
5
,
pp. 631-642
Persistent link: https://www.econbiz.de/10013383192
Saved in:
4
Legendary luxury brands : inventing the future by reaching to the past
Carpenter, Gregory S.
;
Barlier, Xavier
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 464-470
Persistent link: https://www.econbiz.de/10012819697
Saved in:
5
We UBER yet we GOOGLE : gaining early- and late-mover advantage
Carpenter, Gregory S.
- In:
The Routledge companion to strategic marketing
,
(pp. 163-174)
.
2021
Persistent link: https://www.econbiz.de/10012498448
Saved in:
6
The past, present, and future of marketing strategy
Sozuer, Sibel
;
Carpenter, Gregory S.
;
Kopalle, Praveen K.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012301432
Saved in:
7
Disgusted and fraid : consumer choices under the threat of contagious disease
Galoni, Chelsea
;
Carpenter, Gregory S.
;
Rao, Hayagreeva
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
3
,
pp. 373-392
Persistent link: https://www.econbiz.de/10012315539
Saved in:
8
The promise of targeted innovation
Corstjens, Marcel
;
Carpenter, Gregory S.
;
Hasan, Tushmit M.
- In:
MIT sloan management review
60
(
2019
)
2
,
pp. 39-44
Persistent link: https://www.econbiz.de/10011980892
Saved in:
9
Status games : market driving through social influence in the U.S. wine industry
Humphreys, Ashlee
;
Carpenter, Gregory S.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011912144
Saved in:
10
Market orientation : reflections on field-based, discovery-oriented research
Carpenter, Gregory S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011741530
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->