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Search: person:"Cervellon, Marie-Cécile"
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Consumer behaviour
14
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12
Luxury goods
9
Luxusgüter
9
Fashion
7
Mode
6
Advertising effects
4
Werbewirkung
4
Clothing
3
Einzelhandel
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Green
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research-article
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English
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Cervellon, Marie-Cécile
19
Carey, Lindsey
5
Cervellon, Marie-Cecile
5
Harms, Trine
3
Cervellon, Marie‐Cécile
2
Coudriet, Rachael
2
Kim, Chankon
2
Laroche, Michel
2
Pons, Frank
2
Wernerfelt, Anne-Sophie
2
Zgolli, Nadia
2
Brown, Stephen
1
Brun, Alessandro
1
Carey, Lindsay
1
Carey, Lindsey Drylie
1
Carey, Lindsey I.
1
Doyle, Stephen
1
Dubé, Laurette
1
Galipienzo, Danielle
1
I. Carey, Lindsey
1
Jingyuan, Han
1
Kim, Jae-Eun
1
Lirio, Pamela
1
Lloyd, Stephen
1
Ngobo, Paul-Valentin
1
Poujol, Juliet F.
1
Sinha, Pammi
1
Sylvie, Jean
1
Tanner, John F.
1
Turunen, Linda Lisa Maria
1
Wernerfelt, Anne‐Sophie
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Yee, Rachel W. Y.
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International journal of retail & distribution management
3
Journal of business research : JBR
3
Journal of fashion marketing and management
3
International Journal of Retail & Distribution Management
2
Journal of retailing and consumer services
2
European Journal of Marketing
1
European journal of marketing : EJM
1
European retail research
1
Green advertising and the reluctant consumer
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business Research
1
Journal of Fashion Marketing and Management
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of travel and tourism marketing
1
MIT sloan management review
1
Marketing theory
1
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ECONIS (ZBW)
16
Other ZBW resources
5
OLC EcoSci
4
RePEc
1
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1
Selling second-hand luxury : empowerment and enactment of social roles
Turunen, Linda Lisa Maria
;
Cervellon, Marie-Cécile
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 474-481
Persistent link: https://www.econbiz.de/10012257645
Saved in:
2
Judging by the wristwatch : salespersons' responses to status signals and stereotypes of luxury clients
Cervellon, Marie-Cécile
;
Poujol, Juliet F.
;
Tanner, John F.
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 191-201
Persistent link: https://www.econbiz.de/10012115082
Saved in:
3
Reconsumption reconsidered : redressing nostalgia with neo-burlesque
Cervellon, Marie-Cécile
;
Brown, Stephen
- In:
Marketing theory
18
(
2018
)
3
,
pp. 391-410
Persistent link: https://www.econbiz.de/10011926134
Saved in:
4
When employees don't "like" their employers on social media
Cervellon, Marie-Cécile
;
Lirio, Pamela
- In:
MIT sloan management review
58
(
2017
)
2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011628548
Saved in:
5
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
6
Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile
;
Galipienzo, Danielle
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
Saved in:
7
Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape
Cervellon, Marie-Cécile
;
Sylvie, Jean
;
Ngobo, Paul-Valentin
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 31-51
Persistent link: https://www.econbiz.de/10011388064
Saved in:
8
Ethical fashion dimensions : pictorial and auditory depictions through three cultural perspectives
Carey, Lindsey
;
Cervellon, Marie-Cécile
- In:
Journal of fashion marketing and management
18
(
2014
)
4
,
pp. 483-506
Persistent link: https://www.econbiz.de/10010530866
Saved in:
9
I shop where I belong : the influence of self-monitoring on fashion retailer choise
Carey, Lindsay
;
Cervellon, Marie-Cecile
;
Doyle, Stephen
- In:
European retail research
27
(
2013
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010348467
Saved in:
10
Victoris's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Green advertising and the reluctant consumer
,
(pp. 110-122)
.
2014
Persistent link: https://www.econbiz.de/10010399376
Saved in:
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