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Search: person:"Chang, Yonghwan"
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Consumer behaviour
13
Konsumentenverhalten
13
Sportmarketing
6
Sports marketing
6
Brand management
5
Emotion
5
Markenführung
5
Arbeitsgruppe
4
Athletes
4
Cognition
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Kognition
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Professional sports
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Profisport
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Sportler
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Team
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Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Propensity score analysis
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Sponsoring
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Sponsorship
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Sport
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Sport event
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Sport organization
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Sportorganisation
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Sports
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Luxury goods
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Psychology of advertising
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Selection bias
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22
research-article
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English
27
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Chang, Yonghwan
27
Ko, Yong Jae
16
Jang, Wonseok
4
Inoue, Yuhei
3
Asada, Akira
2
Cattani, Kevin
2
Hur, Youngjin
2
Kim, Daehwan
2
Kwak, Dae Hee
2
Warren, Clinton
2
Arai, Akiko
1
Carlson, Brad D.
1
Herbst, Frikkie
1
Jae Ko, Yong
1
Jang, Wonseok (Eric)
1
Jang, Wonseok Eric
1
Katz, Matthew
1
Kihl, Lisa A.
1
Kim, Taehee
1
Lee, Joon Sung
1
Lee, Taehoon
1
Leite, Walter
1
Leite, Walter L.
1
Morris, Jon D.
1
Orr, Madeleine
1
Park, Chanmin
1
Pradhan, Sean
1
Sagas, Michael
1
Schull, Vicki
1
Spengler, John O.
1
Tasci, Asli
1
Wann, Daniel
1
Wann, Daniel L.
1
Wu, Ji
1
Yilmaz, Semih
1
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Journal of sport management : the official journal of the North American Society of Sport Management
6
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
European Sport management quarterly : ESMQ
2
International journal of sport management and marketing : IJSMM
2
Psychology & marketing
2
European Journal of Marketing
1
International Journal of Contemporary Hospitality Management
1
International Journal of Sports Marketing and Sponsorship
1
International journal of hospitality management
1
International journal of sports marketing & sponsorship
1
Journal of Services Marketing
1
Journal of consumer behaviour : an international research review
1
The journal of brand management : an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
22
Other ZBW resources
4
OLC EcoSci
1
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1
Virtual reality technology induced flow in the spectator sports context : empirical examinations of VR flow, its unique antecedents, and consequences
Chang, Yonghwan
;
Warren, Clinton
;
Lee, Taehoon
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10014519152
Saved in:
2
Determinants of Subscription Renewal Behavior in Sport Spectatorship Services: A CHAID Decision Tree Modeling Approach
Chang, Yonghwan
;
Warren, Clinton
;
Katz, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10014315764
Saved in:
3
When team sponsorship of cause-related messages leads to unfavorable fan reactions : the interplay among competency, cause orientation, and message source
Chang, Yonghwan
;
Kwak, Dae Hee
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10014320222
Saved in:
4
Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji
;
Orr, Madeleine
;
Inoue, Yuhei
;
Chang, Yonghwan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
Saved in:
5
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
6
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
7
Remedying stereotype threat effects in spectator sports
Chang, Yonghwan
;
Schull, Vicki
;
Kihl, Lisa A.
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10012516331
Saved in:
8
Spectator emotions in predicting psychological vigor : emotional meta experience and affect valuation perspectives
Chang, Yonghwan
;
Inoue, Yuhei
- In:
Sport management review
24
(
2021
)
4
,
pp. 594-619
Persistent link: https://www.econbiz.de/10013327265
Saved in:
9
Spectators' emotional responses in tweets during the Super Bowl 50 game
Chang, Yonghwan
- In:
Sport management review
22
(
2019
)
3
,
pp. 348-362
Persistent link: https://www.econbiz.de/10012099376
Saved in:
10
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
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