Previous research has shown that the activation of a goal leads to more implicit positivity toward goal-relevant stimuli. We examined how the actual pursuit of a goal influences subsequent implicit positivity toward such stimuli. Participants were consciously or non-consciously primed with a...

Since the cognitive ability to process information is limited, people often rely on stereotypes to help them make sense of their social environment. These knowledge structures allow people to utilize past experiences and social learning to infer the characteristics and behaviors of individual...