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Search: person:"Chikweche, Tendai"
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Zimbabwe
13
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11
Africa
8
Afrika
7
Consumer behaviour
7
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Low income
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Niedrigeinkommen
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social networks
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English
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Chikweche, Tendai
43
Fletcher, Richard
21
Lappeman, James
5
Egan, Paul
4
Murisa, Tendai
3
Stanton, John
3
Bressan, Alessandro
2
Baraldi, Enrico
1
Bloemen, Shantha
1
CHIKWECHE, TENDAI
1
Cull, Michelle
1
Dadich, Ann
1
Evangelista, Anna
1
Evangelista, Felicitas
1
Ferreira, Caitlin
1
Garlin, Francine
1
Gregory, Sheree
1
Industrial Marketing and Purchasing Conference 24th 4-6 Sep. 2008 Uppsala, Sweden
1
Intharacks, Jamealla
1
Khan, Aila
1
Lwin, Michael
1
MURISA, TENDAI
1
Mtigwe, Bruce
1
Mujeyi, Kingstone
1
Mwenye, Dorah
1
Ndebele-Murisa, Mzime
1
Robertson, Jeandri
1
Shindi, Jimmy
1
Stanton, John Philip
1
Subsistence Marketplaces Conference 2nd 13-15 Jun. 2008 Chicago, Ill.
1
Toufani, Samrand
1
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University of Western Sydney
3
College of Business
1
School of Marketing
1
TrustAfrica
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The journal of consumer marketing
7
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Journal of business research : JBR
2
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
2
Qualitative market research : an international journal
2
Small and Medium-sized Enterprises, and Business Uncertainty : Just Surviving or Thriving?
2
The international review of retail, distribution and consumer research
2
International journal of emerging markets
1
International journal of market research
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Journal of African business
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Journal of Developmental Entrepreneurship (JDE)
1
Journal of financial services marketing
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Journal of global marketing
1
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1
Journal of small business and entrepreneurship : JSBE
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
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ECONIS (ZBW)
29
OLC EcoSci
8
BASE
4
RePEc
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Other ZBW resources
1
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44
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date (oldest first)
1
Marketing financial services in Africa : exploring the heterogeneous middle-class consumer across nine countries
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of financial services marketing
29
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014479191
Saved in:
2
The influence of ethnic identity on consumer behavior : Filipino and Lao consumers in Australia
Intharacks, Jamealla
;
Chikweche, Tendai
;
Stanton, John
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10014321452
Saved in:
3
Innovative new product adoption of renewable energy mobility products at the bottom of the pyramid the case of Hamba, an integrated community-driven solution
Chikweche, Tendai
;
Bloemen, Shantha
;
Mwenye, Dorah
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014321466
Saved in:
4
Researching the marginalised bottom of the pyramid in Africa : lessons and prospects for inclusive, relevant practices
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
International journal of market research
65
(
2023
)
5
,
pp. 597-621
Persistent link: https://www.econbiz.de/10014368517
Saved in:
5
A conceptual framework for an integrated one-stop portal to support indigenous small business enterprises : setting foundations for/enhanced policy use, financial inclusion and net...
Chikweche, Tendai
;
Garlin, Francine
;
Khan, Aila
;
Lwin, …
- In:
Small and Medium-sized Enterprises, and Business …
,
(pp. 37-54)
.
2023
Persistent link: https://www.econbiz.de/10014437992
Saved in:
6
SME sentiments, access to government support, and resilience during a pandemic
Chikweche, Tendai
;
Evangelista, Anna
;
Cull, Michelle
; …
- In:
Small and Medium-sized Enterprises, and Business …
,
(pp. 89-111)
.
2023
Persistent link: https://www.econbiz.de/10014437998
Saved in:
7
An investigation on the need for business advisors who can respond to the changing needs of small business enterprises faced with a dynamic operating environment.
Chikweche, Tendai
;
Bressan, Alessandro
- In:
Journal of small business and entrepreneurship : JSBE
34
(
2022
)
1
,
pp. 94-118
Persistent link: https://www.econbiz.de/10012801799
Saved in:
8
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
9
An investigation of bottom of pyramid consumers' motivation for participating in value co-creation
Chikweche, Tendai
;
Shindi, Jimmy
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 394-412
Persistent link: https://www.econbiz.de/10013361577
Saved in:
10
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
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