Search Results - person:"Ching, Russell"

Co-production and its effects on service innovation

Chen, Ja-shen; Tsou, Hung Tai; Ching, Russell K. H. - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1331-1346

Persistent link: https://www.econbiz.de/10009410650

Co-production and its effects on service innovation

Chen, Ja-Shen; Tsou, Hung-Tai; Ching, Russell K.H. - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1331-1347

Persistent link: https://www.econbiz.de/10009806458

An examination of the effects of virtual experiential marketing on online customer intentions and loyalty

Luo, Margaret Meiling; Chen, Ja-Shen; Ching, Russell K.H.; … - In: The Service Industries Journal 31 (2010) 13, pp. 2163-2191

This study examines the relationship between five virtual experiential marketing (VEM) elements (sense, interaction, pleasure, flow, community relationship) and customer browse and purchase intentions and loyalty and the moderating effects between the VEM elements and customer intentions. To...

Persistent link: https://www.econbiz.de/10010620782

Measuring CRM effectiveness: construct development, validation and application of a process-oriented model

Chen, Ja-shen; Yen, H. J. Rebecca; Li, Eldon Yu-zen; … - In: Total quality management & business excellence : an … 20 (2009) 3/4, pp. 283-299

Persistent link: https://www.econbiz.de/10003862468

Multi-channel store image and the effects on purchase intention

Chen, Ja-shen; Ching, Russell K. H.; Tsou, Hung Tai - In: The service industries journal 29 (2009) 9/10, pp. 1215-1203

Persistent link: https://www.econbiz.de/10003914861

Measuring CRM effectiveness: Construct development, validation and application of a process-oriented model

Chen, Ja-Shen; Yen, H.J.Rebecca; Li, Eldon; Ching, Russell - In: Total quality management & business excellence : an … 20 (2009) 3-4, pp. 283-300

Persistent link: https://www.econbiz.de/10008264623

Multi-channel store image and the effects on purchase intention

Chen, Ja-Shen; Ching, Russell; Tsou, Hung Tai - In: The service industries journal 29 (2009) 9-10, pp. 1215-1230

Persistent link: https://www.econbiz.de/10008334545

Measuring CRM effectiveness: Construct development, validation and application of a process-oriented model

Chen, Ja-Shen; Yen, H.J.Rebecca; Li, Eldon; Ching, Russell - In: Total quality management & business excellence : an … 20 (2009) 3, pp. 283-300

Persistent link: https://www.econbiz.de/10008236514

The effects of information and communication technology on customer relationship management and customer lock-in

Chen, Ja-Shen; Ching, Russell K. H. - In: International journal of electronic business 5 (2007) 5, pp. 478-498

Persistent link: https://www.econbiz.de/10003586980

The effects of information and communication technology on customer relationship management and customer lock-in

Chen, Ja-Shen; Ching, Russell K. H. - In: International journal of electronic business 5 (2007) 5, pp. 478-498

Persistent link: https://www.econbiz.de/10009851573