Search Results - person:"Cottam, Susan"

Creating and launching a challenger brand : a case study

De Chernatony, Leslie; Cottam, Susan Louise - In: The service industries journal 29 (2009) 1/2, pp. 75-89

Persistent link: https://www.econbiz.de/10003849571

Interacting contributions of different departments to brand success

De Chernatony, Leslie; Cottam, Susan - In: Journal of business research : JBR 62 (2009) 3, pp. 297-304

Persistent link: https://www.econbiz.de/10003840041

Introduction: Special issue on advances in brand management

De Chernatony, Leslie; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 62 (2009) 3, pp. 289-290

Persistent link: https://www.econbiz.de/10003840308

Introduction: Special issue on advances in brand management

de Chernatony, Leslie; Veloutsou, Cleopatra; … - In: Journal of Business Research 62 (2009) 3, pp. 289-290

This special issue of the Journal of Business Research contains 13 articles presented at the Spring 2007 Thought Leaders International Conference on Brand Management. Following a blind reviewing process 69 papers were presented at the conference then authors were invited to revise their papers...

Persistent link: https://www.econbiz.de/10005474371

Creating and launching a challenger brand: a case study

de Chernatony, Leslie; Cottam, Susan Louise - In: The service industries journal 29 (2009) 1, pp. 75-90

Persistent link: https://www.econbiz.de/10008169905

Creating and launching a challenger brand: a case study

de Chernatony, Leslie; Cottam, Susan Louise - In: The service industries journal 29 (2009) 1-2, pp. 75-90

Persistent link: https://www.econbiz.de/10008238862

Interacting contributions of different departments to brand success

de Chernatony, Leslie; Cottam, Susan - In: Journal of business research : JBR 62 (2009) 3, pp. 297-305

Persistent link: https://www.econbiz.de/10008895053

Introduction: Special issue on advances in brand management

de Chernatony, Leslie; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 62 (2009) 3, pp. 289-291

Persistent link: https://www.econbiz.de/10008895055

Interacting contributions of different departments to brand success

de Chernatony, Leslie; Cottam, Susan - In: Journal of business research : JBR 62 (2009) 3, pp. 297-304

Persistent link: https://www.econbiz.de/10008172974

Introduction: Special issue on advances in brand management

de Chernatony, Leslie; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 62 (2009) 3, pp. 289-290

Persistent link: https://www.econbiz.de/10008172976