Search Results - person:"Cziehso, Gerrit"

Social interactions in the metaverse : framework, initial evidence, and research roadmap

Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, … - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 889-913

Persistent link: https://www.econbiz.de/10014326665

Asking your phone or a frontline employee? : the influence of in-store information source on choice overload, responsibility, and confidence among young consumers

Schäfers, Tobias; Keßenbrock, Andreas; Cziehso, Gerrit; … - In: Psychology & marketing 40 (2023) 9, pp. 1877-1893

Persistent link: https://www.econbiz.de/10014338331

The Value of Real-time Multisensory Social Interactions in the Virtual-Reality Metaverse : Framework, Empirical Probes, and Research Roadmap

Hennig-Thurau, Thorsten; Aliman, Nilusha; Herting, Alina; … - 2022

Real-time multisensory social interactions (RMSIs) between people are at the center of the virtual-reality “metaverse,” a new computer-mediated environment in which people act and communicate with each other in real-time via avatars in virtual “worlds” accessed through virtual-reality...

Persistent link: https://www.econbiz.de/10014084851

Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media

Bartschat, Maria; Cziehso, Gerrit P.; Hennig-Thurau, … - In: Journal of business research : JBR 141 (2022), pp. 393-409

Persistent link: https://www.econbiz.de/10013168061

Making money with paid content: empirical investigations on consumers’ reactions to free-to-fee switches and preview characteristics

Cziehso, Gerrit P. - 2017

Persistent link: https://www.econbiz.de/10012239920

Free no more : investigating customer reactions to unexpected free-to-fee switches

Cziehso, Gerrit Paul; Schäfers, Tobias; Kukar-Kinney, … - In: Journal of business research : JBR 101 (2019), pp. 229-242

Persistent link: https://www.econbiz.de/10012103251