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Search: person:"Day, George"
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Marktforschung
25
Marketingforschung
21
Strategisches Management
16
Theorie
16
Theory
16
USA
16
United States
15
Marketing
13
Marketingmanagement
13
Marketing management
11
Strategic management
11
Vereinigte Staaten
11
Innovation
9
Market research
8
Dynamic capabilities
7
Dynamische Kompetenzen
7
Innovation management
7
Innovationsmanagement
7
Organisatorischer Wandel
7
Organizational change
7
Verbraucher
7
Consumer behaviour
5
Konsumentenverhalten
5
Management
5
Markenartikel
5
Produktgestaltung
5
Unternehmensplanung
5
Wettbewerbsstrategie
5
Competitive advantage
4
Corporate planning
4
Firm performance
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Lehrbuch
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Technischer Fortschritt
4
Technological change
4
Unternehmenserfolg
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Verbraucherschutz
4
Wettbewerbsvorteil
4
Absatzplanung
3
Beziehungsmarketing
3
Consumer advice
3
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Undetermined
31
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4
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Article
134
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72
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Article in journal
28
Aufsatz in Zeitschrift
28
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12
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7
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Collection of articles of several authors
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Language
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English
108
Undetermined
95
German
3
Hungarian
1
Author
All
Day, George S.
172
Aaker, David A.
30
Kumar, V.
16
Day, George Game
15
Schoemaker, Paul J.H.
11
Day, George
9
Schoemaker, Paul J.
9
Day, William
7
Day, George S
5
Moorman, Christine
5
Montgomery, David B.
4
Day, George H.
3
Leone, Robert P.
3
Reibstein, David J.
3
Snyder, Scott A.
3
Wensley, Robin
3
Darroch, Jenny
2
Schoemaker, Paul J. H.
2
Shea, Gregory P.
2
Shocker, Allan D.
2
Slater, Stan
2
Tigert, Douglas J.
2
Adams, Marjorie E.
1
Anderson, Erin
1
Assael, Henry
1
Bens, Katrina J.
1
Biervert, Bernd
1
Brandt, William K
1
Brandt, William K.
1
Cobden, Richard
1
Cook, Hugh L.
1
Day, George Sutherland
1
Day, Theodore E.
1
Deighton, John
1
Dennis, Roger
1
Derber, Charles
1
Deutscher, Terry
1
Dougherty, Deborah
1
Dunkelberg, William C.
1
Eggert, Andreas
1
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Institution
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Wharton School <Philadelphia, Pa.>
2
U.S. Department of Agriculture, Washington
1
Published in...
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Journal of marketing
16
MIT sloan management review
12
Marketing management : a quarterly business management publication of the American Marketing Association
6
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
California management review
4
Harvard business review : HBR
4
MSI reports : working paper series
4
Report / Marketing Science Institute
4
Strategy & Leadership
4
Strategy & leadership : a publication of Strategic Leadership Forum
4
California management review : CMR
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of advertising research
3
Long range planning : LRP ; international journal of strategic management
3
Sloan management review
3
Strategic marketing : planning, implementation, and control
3
Business strategy review
2
Consumer behavior : Theory and application
2
Journal of contemporary business
2
Operations research, Management science : OR MS ; the international literature digest
2
Technological forecasting & social change : an international journal
2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Wiley series in marketing
2
Behavioral and management science in marketing
1
Business Horizons
1
Business horizons
1
Business policy and strategy : selected readings
1
Consumer behavior : theoretical sources
1
Corporate social accounting
1
European Management Journal
1
European management journal : publ. twice a year for the Scottish Business School
1
Evolving and emerging issues in marketing strategy
1
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
1
Foreign Agriculture Report, Office of Foreign Agricultural Relations, U.S. Department of Agriculture
1
Foreign agriculture
1
Handbook of marketing
1
Journal of Consumer Research
1
Journal of business strategy
1
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Source
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ECONIS (ZBW)
128
OLC EcoSci
48
USB Cologne (EcoSocSci)
21
RePEc
4
Other ZBW resources
4
BASE
1
Showing
151
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206
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151
Marketing aspects of Canadian merger policy
Day, George S.
;
Tigert, Douglas J.
- In:
Macromarketing: a Canadian perspective
,
(pp. 77-99)
.
1980
Persistent link: https://www.econbiz.de/10002061460
Saved in:
152
A strategic perspective on product planning
Day, George S.
- In:
Marketing management and strategy : a reader
,
(pp. 31-48)
.
1980
Persistent link: https://www.econbiz.de/10002061500
Saved in:
153
Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
,
pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
Saved in:
154
Marketing research : private and public sector decisions
Aaker, David A.
;
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10004601582
Saved in:
155
Customer-orinted approaches to indentifying product-markets
Day, George S.
- In:
Journal of marketing
43
(
1979
)
4
,
pp. 8-19
Persistent link: https://www.econbiz.de/10002061394
Saved in:
156
Diagnosing the product portfolio
Day, George S.
- In:
Business policy and strategy : selected readings
,
(pp. 296-316)
.
1979
Persistent link: https://www.econbiz.de/10002061416
Saved in:
157
When do the interests of academics and managers converge?
Day, George S.
- In:
Business horizons
22
(
1979
)
3
,
pp. 48-54
Persistent link: https://www.econbiz.de/10003523201
Saved in:
158
When do the interests of academics and managers converge?
Day, George S.
- In:
Business Horizons
22
(
1979
)
3
,
pp. 48-54
Persistent link: https://www.econbiz.de/10005333436
Saved in:
159
Diagnosing the product portfolio
Day, George S.
- In:
Views of marketing : a reader
,
(pp. 98-113)
.
1979
Persistent link: https://www.econbiz.de/10002061428
Saved in:
160
Marketing aspects of Canadian merger policy
Day, George S.
;
Tigert, Douglas J.
-
1979
Persistent link: https://www.econbiz.de/10004716285
Saved in:
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