Recently, firms started to gamify conversational artificial intelligence (AI) agents, such as chatbots, to improve purchase outcomes. This article explores strategies for incorporating gamification into AI systems by investigating the impact of utilitarian and hedonic motivations facilitated by...

With the advancements in artificial intelligence (AI) research, the "algorithm aversion" concept has become evident, referring to situations in which an algorithm consistently beats human judgment, despite people's preference for interaction with humans. Moreover, another idea following this one...

Purpose: Chatbots represent an innovative channel for retailers to meet young customers' needs anywhere and at any time. Being an emergent technology, however, it is important to investigate more thoroughly how users perceive it, and which are the variables that enhance a positive attitude...