Napoli, Julie; Dickinson, Sonia J.; Beverland, Michael B.; … - In: Journal of Business Research 67 (2014) 6, pp. 1090-1098
Postmodern consumers use brands to create an authentic self and to reconnect to place, time, culture and others. Although previous research has identified that consumers draw on a range of cues in order to attribute authenticity to branded objects, no scales exist to measure the construct of...