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Search: person:"Escalas, Jennifer Edson"
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Consumer behaviour
16
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16
Narrative Methode
5
Narrative method
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Personality psychology
4
Persönlichkeitspsychologie
4
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transformative consumer research
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English
22
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Escalas, Jennifer Edson
30
Bettman, James R.
8
Peracchio, Laura A.
6
Bublitz, Melissa G.
5
Hamby, Anne
4
Nardini, Gia
3
Hansen, Jonathan
2
Absher, Carrie
1
Bettman, James P.
1
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1
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1
Eilert, Meike
1
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1
Frances Luce, Mary
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1
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1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of the Association for Consumer Research : JACR
4
Journal of Consumer Research
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Cracking the code : leveraging consumer psychology to drive profitability
1
Handbook of brand relationships
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Legends in consumer behavior
1
Strong brands, strong relationships
1
The Routledge companion to identity and consumption
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
22
OLC EcoSci
5
RePEc
3
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11
Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
Saved in:
12
Attitude, identity, and influence
Bettman, James R.
;
Kassarjian, Harold H.
;
Lutz, Richard J.
-
2016
Persistent link: https://www.econbiz.de/10011446133
Saved in:
13
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Saved in:
14
Brand relationships and self-identity : consumer use of celebrity meaning to repair a compromised identity
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Strong brands, strong relationships
,
(pp. 81-94)
.
2015
Persistent link: https://www.econbiz.de/10011313057
Saved in:
15
The brand is "me" : exploring the effect of self-brand connections on processing brand information as self-information
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The Routledge companion to identity and consumption
,
(pp. 366-374)
.
2013
Persistent link: https://www.econbiz.de/10009700267
Saved in:
16
Self-identity and consumer behavior
Escalas, Jennifer Edson
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 238-239
Persistent link: https://www.econbiz.de/10009777133
Saved in:
17
Success stories : how marketing managers can leverage the psychology of narratives
Escalas, Jennifer Edson
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 181-199)
.
2012
Persistent link: https://www.econbiz.de/10009349523
Saved in:
18
Our possessions, our selves : domains of self-worth and the possession-self link
Ferraro, Rosellina
;
Escalas, Jennifer Edson
;
Bettman, …
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
2
,
pp. 169-177
Persistent link: https://www.econbiz.de/10009127088
Saved in:
19
Easier is not always better : the moderating role of processing type on preference fluency
Nielsen, Jesper H.
;
Escalas, Jennifer Edson
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 295-305
Persistent link: https://www.econbiz.de/10008658296
Saved in:
20
Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Handbook of brand relationships
,
(pp. 107-123)
.
2009
Persistent link: https://www.econbiz.de/10003915578
Saved in:
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