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Search: person:"Esch, Patrick"
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Consumer behaviour
13
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13
Artificial intelligence
9
Künstliche Intelligenz
8
Advertising
5
Personalbeschaffung
5
Recruitment
5
Advertising effects
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Brand management
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Ideologie
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Designation of origin
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Emotion
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English
44
German
2
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Van Esch, Patrick
34
Cui, Yuanyuan
12
Northey, Gavin
11
Arli, Denni
8
van Esch, Patrick
7
Jain, Shailendra Pratap
6
Black, J. Stewart
5
Heller, Jonas
4
Das, Gopal
3
Duffy, Sarah
3
Esch, Patrick
3
Kapitan, Sommer
3
Pala, Erol
3
Bakpayev, Marat
2
Dimitriu, Radu
2
Duffy, Sarah Maree
2
Durodié, Clara
2
Esch, Franz-Rudolf
2
Farquhar, Jillian Dawes
2
Franklin, Drew
2
Geus, Patrick
2
Griffith, Denni Arli
2
Kietzmann, Jan
2
Mogaji, Emmanuel
2
Perez-Vega, Rodrigo
2
Striluk, Magdalene
2
von der Heidt, Tania
2
Andonopoulos, Vicki
1
Baek, Tae Hyun
1
Bentham, Catherine
1
Casserly, Shane
1
Castner, Jenny
1
Cook, Thomas B.
1
Cui, Yuanyuan (Gina)
1
Dolan, Rebecca
1
Doust, Negin Ahmadi Saber
1
Elder, Edward
1
Etheridge, Jane
1
Frethey-Bentham, Catherine
1
Gadsby, Casey Lynn
1
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Journal of retailing and consumer services
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Business horizons
4
Australasian marketing journal
3
International journal of bank marketing
3
Journal of business research : JBR
3
Marketing Intelligence & Planning
3
Psychology & marketing
3
Journal of Social Marketing
2
Journal of advertising
2
Psychology & Marketing
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Country of origin effect : looking back and moving forward
1
European journal of marketing
1
International Journal of Consumer Studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of promotion management : JPM
1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
The University of Auckland Business School Research Paper Series
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ECONIS (ZBW)
38
Other ZBW resources
8
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1
Who cares more about the environment, those with an intrinsic, an extrinsic, a quest, or an atheistic religious orientation? : investigating the effect of religious ad appeals on a...
Arli, Denni
;
Van Esch, Patrick
;
Cui, Yuanyuan
- In:
Journal of business ethics : JBE
185
(
2023
)
2
,
pp. 427-448
Persistent link: https://www.econbiz.de/10014287580
Saved in:
2
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
3
Donor happiness comes from afar : the role of donation beneficiary social distance and benevolence
Das, Gopal
;
Van Esch, Patrick
;
Jain, Shailendra Pratap
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 865-880
Persistent link: https://www.econbiz.de/10014451306
Saved in:
4
Can behavioral biometrics make everyone happy?
Killoran, Jayson
;
Cui, Yuanyuan
;
Park, Andrew
;
Van …
- In:
Business horizons
66
(
2023
)
5
,
pp. 585-591
Persistent link: https://www.econbiz.de/10014382981
Saved in:
5
Simulated satiation through reality-enhancing technology
Pala, Erol
;
Kapitan, Sommer
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 483-494
Persistent link: https://www.econbiz.de/10012817121
Saved in:
6
"Surge price precision and political ideology"
Cui, Yuanyuan
;
Van Esch, Patrick
;
Das, Gopal
;
Jain, …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 214-224
Persistent link: https://www.econbiz.de/10013194522
Saved in:
7
Autonomy and control : how political ideology shapes the use of artificial intelligence
Cui, Yuanyuan
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1218-1229
Persistent link: https://www.econbiz.de/10013280079
Saved in:
8
Programmatic creative : AI can think but it cannot feel
Bakpayev, Marat
;
Baek, Tae Hyun
;
Van Esch, Patrick
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 90-95
Persistent link: https://www.econbiz.de/10012698526
Saved in:
9
Influencer marketing and authenticity in content creation
Kapitan, Sommer
;
Van Esch, Patrick
;
Soma, Vrinda
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 342-351
Persistent link: https://www.econbiz.de/10013435334
Saved in:
10
Special issue: artificial intelligence in financial services marketing
Mogaji, Emmanuel
(
ed.
);
Farquhar, Jillian Dawes
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013396471
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