Search Results - person:"Evans, Geraint"

Artificial intelligence (AI) in strategic marketing decision-making: a research agenda

Stone, Merlin; Aravopoulou, Eleni; Ekinci, Yuksel; … - In: The Bottom Line 33 (2020) 2, pp. 183-200

Purpose The purpose of this paper is to review literature about the applications of artificial intelligence (AI) in strategic situations and identify the research that is needed in the area of applying AI to strategic marketing decisions. Design/methodology/approach The approach was to carry out...

Persistent link: https://www.econbiz.de/10014686840

Contemporary global marketing

Sethna, Zubin; Fakoussa, Rebecca; Evans, Geraint - In: Contemporary issues in marketing : principles and practice, (pp. 32-73). 2019

Persistent link: https://www.econbiz.de/10012134031

From information mismanagement to misinformation – the dark side of information management

Stone, Merlin; Aravopoulou, Eleni; Evans, Geraint; … - In: The Bottom Line 32 (2019) 1, pp. 47-70

Persistent link: https://www.econbiz.de/10012066625

The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet

Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357

Persistent link: https://www.econbiz.de/10012139705

Information management in the smart city

Stone, Merlin; Knapper, Jonathan; Evans, Geraint; … - In: The Bottom Line 31 (2018) 3/4, pp. 234-249

Persistent link: https://www.econbiz.de/10012066618

Information management – a skills gap?

Kolding, Marianne; Sundblad, Martin; Alexa, Jan; Stone, … - In: The Bottom Line 31 (2018) 3/4, pp. 170-190

Persistent link: https://www.econbiz.de/10012066623

When partnerships don't match-up : an evaluation of labour management partnerships in the automotive components and civil aviation industries

Evans, Claire; Harvey, Geraint; Turnbull, Peter J. - In: Human resource management journal 22 (2012) 1, pp. 60-75

Persistent link: https://www.econbiz.de/10009583698

Users' experiences of the People's Network workstations in Conwy Public Libraries

Roberts, Ruth; Evans, Geraint - In: Aslib Proceedings 58 (2006) 6, pp. 537-552

Purpose – The purpose of this research is to explore usage of the People's Network in Conwy Public Libraries in Wales, concentrating on the motivation for use and users' reaction to general and specific issues related to the People's Network and the library environment....

Persistent link: https://www.econbiz.de/10014671503