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Search: person:"Feiereisen, Stéphanie"
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Feiereisen, Stephanie
11
Broderick, Amanda J.
4
Feiereisen, Stéphanie
4
Laer, Tom van
3
Wong, Veronica
3
Douglas, Susan P.
2
Henning, Victor
2
Luffarelli, Jonathan
2
Rasolofoarison, Dina
2
Visconti, Luca M.
2
Zoghaib, Alice
2
Bertele, Kerrie
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Broderick, Amandaj
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Hennig-Thurau, Thorsten
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Hennig‐Thurau, Thorsten
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Malter, Alan J.
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Russell, Cristel Antonia
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Schau, Hope Jensen
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Schauerte, Ricarda
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Schmitt, Julien
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Valck, Kristine de
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Psychology & marketing
5
Journal of business research : JBR
3
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of cultural economics
1
Journal of marketing management : MM
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Psychology & Marketing
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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ECONIS (ZBW)
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Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
2
One brand, many trajectories : narrative navigation in transmedia
Feiereisen, Stephanie
;
Rasolofoarison, Dina
;
Russell, …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 651-681
Persistent link: https://www.econbiz.de/10012799035
Saved in:
3
What does it take to survive in a digital world? : resource-based theory and strategic change in the TV industry
Schauerte, Ricarda
;
Feiereisen, Stéphanie
;
Malter, Alan J.
- In:
Journal of cultural economics
45
(
2021
)
2
,
pp. 263-293
Persistent link: https://www.econbiz.de/10012545800
Saved in:
4
More innovative but less socially responsible : The influence of using metaphors in marketing communications on product perception, choice, and adoption intention
Luffarelli, Jonathan
;
Feiereisen, Stephanie
;
Zoghaib, Alice
- In:
Psychology & Marketing
38
(
2021
)
11
,
pp. 1973-1989
Persistent link: https://www.econbiz.de/10012633149
Saved in:
5
It's not what you say, it's the way you say it! : ffective message styles for promoting innovative new services
Bertele, Kerrie
;
Feiereisen, Stephanie
;
Storey, Chris
; …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 38-49
Persistent link: https://www.econbiz.de/10012156670
Saved in:
6
Understanding emerging adults'consumption of TV series in the digital age : a practice-theory-based approach
Feiereisen, Stephanie
;
Rasolofoarison, Dina
;
Valck, …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 253-265
Persistent link: https://www.econbiz.de/10011979944
Saved in:
7
Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van
;
Feiereisen, Stephanie
;
Visconti, Luca M.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
Saved in:
8
Need for narrative
Laer, Tom van
;
Visconti, Luca M.
;
Feiereisen, Stephanie
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 484-496
Persistent link: https://www.econbiz.de/10011934549
Saved in:
9
Is a picture always worth a thousand words? : the impact of presentation formats in consumers' early evaluations of really new products (RNPs)
Feiereisen, Stephanie
;
Wong, Veronica
;
Broderick, Amanda J.
- In:
The journal of product innovation management : an …
30
(
2013
),
pp. 159-173
Persistent link: https://www.econbiz.de/10010211463
Saved in:
10
Giving the expectancy-value model a heart
Henning, Victor
;
Hennig-Thurau, Thorsten
;
Feiereisen, …
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 765-781
Persistent link: https://www.econbiz.de/10009626424
Saved in:
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