//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Feng, Wenting"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
10
Konsumentenverhalten
10
Social Web
5
Social web
5
Brand image
4
Markenimage
4
Brand management
3
Envy
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Neid
3
Anxiety
2
Beziehungsmarketing
2
Brand
2
Emotion
2
Gamification
2
Markenartikel
2
Relationship marketing
2
Viral marketing
2
Virales Marketing
2
Advertising effects
1
Anthropomorphic communication
1
B-to-B-Marketing
1
B2B brand
1
B2C market
1
Being benignly envied
1
Being maliciously envied
1
Benignly envied
1
Brand extension
1
Brand personality
1
Brand personality appeal clarity
1
Brand psychological ownership
1
Business-to-business marketing
1
Charity
1
Communication
1
Computerspiel
1
Confidence
1
Consumer engagement
1
Consumer loyalty
1
more ...
less ...
Online availability
All
Undetermined
14
Free
1
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
15
Author
All
Feng, Wenting
15
Tu, Rungting
5
Yang, Morgan X.
4
Yu, Irina Y.
3
Hsieh, Peishan
2
Tong, Zelin
2
Ding, Yi
1
Filieri, Raffaele
1
Haan, Perry
1
He, Siying
1
Ke, Nianman
1
Li, Tingting
1
Li, Yiran
1
Liao, Junyun
1
Lin, Cheryl
1
Liu, Qihua
1
Ma, Fang
1
Mu, Wenlong
1
Song, Moxi
1
Tu, Pikuei
1
Wang, Lijia
1
Wang, Tao
1
Xiao, Haowen
1
Xu, Jiaojiao
1
Xu, Liyang
1
Xu, Yuanping
1
Yi, Mengjie
1
Zeng, Kevin J.
1
Zhou, Jingyi
1
Zhou, Ling
1
Zhou, Yuanyuan
1
Zhou, Zhimin
1
Zhu, Huawei
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Business Strategy and the Environment
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of Service Theory and Practice
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Nankai Business Review International
1
Online Information Review
1
Sport management review
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Other ZBW resources
4
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
2
"I love it" versus "i recommend it" : the impact of implicit and explicit endorsement styles on electronic word-of-mouth persuasiveness
Liao, Junyun
;
He, Siying
;
Feng, Wenting
;
Filieri, Raffaele
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 779-795
Persistent link: https://www.econbiz.de/10014582391
Saved in:
3
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
4
Is tourism live streaming a double-edged sword? : the paradoxical impact of online flow experience on travel intentions
Liu, Qihua
;
Xu, Liyang
;
Feng, Wenting
;
Zhou, Jingyi
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 744-763
Persistent link: https://www.econbiz.de/10014447631
Saved in:
5
How scarcity influences home country consumers' attitudes toward the firm engaging in cross-border philanthropy? : the role of perceived distributive justice
Tong, Zelin
;
Ma, Fang
;
Xiao, Haowen
;
Haan, Perry
;
Feng, …
- In:
International marketing review
39
(
2022
)
4
,
pp. 852-888
Persistent link: https://www.econbiz.de/10013396337
Saved in:
6
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
7
When positive reviews on social networking sites backfire : the role of social comparison and malicious envy
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
;
Tu, Rungting
- In:
Journal of hospitality marketing & management
30
(
2021
)
1
,
pp. 120-138
Persistent link: https://www.econbiz.de/10012423260
Saved in:
8
How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Yi, Mengjie
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
Saved in:
9
The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting
;
Wang, Tao
;
Mu, Wenlong
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
Saved in:
10
Can gamification increases consumers' engagement in fitness apps? : the moderating role of commensurability of the game elements
Feng, Wenting
;
Tu, Rungting
;
Hsieh, Peishan
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305899
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->