Search Results - person:"Fisher, Gregory J."

The timing of diverse external stakeholder involvement during interfirm open innovation : the effects on new product speed to market and product lifespan

Fisher, Gregory J.; John-Mariadoss, Babu; Kuzmich, Daniel; … - In: Industrial marketing management : the international … 117 (2024), pp. 386-401

Persistent link: https://www.econbiz.de/10014531392

How will self-manufacture and the maker movement reshape consumer preferences? : an exploratory study from the 3D printing industry

Fisher, Gregory J. - In: Research-technology management : RTM 65 (2022) 4, pp. 18-26

Persistent link: https://www.econbiz.de/10013357431

The effects of inbound open innovation, outbound open innovation, and team role diversity on open source software project performance

Tang, Ya; Fisher, Gregory J.; Qualls, William J. - In: Industrial marketing management : the international … 94 (2021), pp. 216-228

Persistent link: https://www.econbiz.de/10012513163

What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation

Friend, Scott B.; Malshe, Avinash; Fisher, Gregory J. - In: Industrial marketing management : the international … 84 (2020), pp. 271-286

Persistent link: https://www.econbiz.de/10012162589

Crowdsourcing service innovation creativity : environmental influences and contingencies

Johnson, Jeff S.; Fisher, Gregory J.; Friend, Scott B. - In: Journal of marketing theory and practice : JMTP 27 (2019) 3, pp. 251-268

Persistent link: https://www.econbiz.de/10012181619

The effects of community-based new product development strategies on project performance

Tang, Ya; Fisher, Gregory J.; Fang, Eric - In: Future-focused strategic marketing, (pp. 281-317). 2019

Persistent link: https://www.econbiz.de/10012165364

Self-manufacturing via 3D printing : implications for retailing thought and practice

Rindfleisch, Aric; Malter, Alan J.; Fisher, Gregory J. - In: Marketing in a digital world, (pp. 167-188). 2019

Persistent link: https://www.econbiz.de/10012123426

Customer-driven innovation : a conceptual typology, review of theoretical perspectives, and future research directions

Fisher, Gregory J.; Fang, Eric - In: Handbook of research on new product development, (pp. 60-80). 2019

Persistent link: https://www.econbiz.de/10012125064

Organizational learning and technological innovation : the distinct dimensions of novelty and meaningfulness that impact firm performance

Zuo, Li; Fisher, Gregory J.; Yang, Zhi - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1167-1183

Persistent link: https://www.econbiz.de/10012153455

A framework of interfirm open innovation : relationship and knowledge based perspectives

Fisher, Gregory J.; Qualls, William J. - In: Journal of Business & Industrial Marketing 33 (2018) 2, pp. 240-250

Purpose: This manuscript aims to integrate the relationship and knowledge-based theoretical perspectives of open innovation to provide a framework that identifies and classifies eight critical dimensions that influence the effectiveness of interfirm open innovation. Design/methodology/approach:...

Persistent link: https://www.econbiz.de/10012073338