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Search: person:"Fulgoni, Gian"
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Fulgoni, Gian M.
21
Fulgoni, Gian
8
Lipsman, Andrew
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Vollman, Andrea
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Flosi, Stephanie
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Mörn, Marie Pauline
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Journal of advertising research
26
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Patronage behavior and retail management
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ECONIS (ZBW)
25
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Why marketers need new measures of consumer engagement : how expanding platforms, the 6-second ad, and fewer ads alter engagement and outcomes
Fulgoni, Gian M.
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10011929116
Saved in:
2
Will digital commerce and analytics be the death of traditional brands?
Fulgoni, Gian M.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 146-150
Persistent link: https://www.econbiz.de/10011884963
Saved in:
3
How limited data access constrains marketing-mix analytical efforts : why data barriers are preventing marketers from optimizing marketing spend
Fulgoni, Gian M.
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 390-393
Persistent link: https://www.econbiz.de/10011966585
Saved in:
4
Are you targeting too much? : effective marketing strategies for brands
Fulgoni, Gian M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10011875485
Saved in:
5
Measuring the effectiveness of branded content across television and digital platforms : how to align with traditional marketing metrics while capturing what makes branded content...
Fulgoni, Gian M.
;
Pettit, Raymond
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011884924
Saved in:
6
Are you using the right mobile advertising metrics? : how relevant mobile measures change the cross-platform advertising equation
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 245-249
Persistent link: https://www.econbiz.de/10011756335
Saved in:
7
Measuring television in the programmatic age : why television measurement methods are shifting toward digital
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 10-14
Persistent link: https://www.econbiz.de/10011707575
Saved in:
8
The downside of digital word of mouth and the pursuit of media quality : how social sharing is disrupting digital advertising models and metrics
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 127-131
Persistent link: https://www.econbiz.de/10011709363
Saved in:
9
In the digital world, not everything that can be measured matters : how to distinguish "valuable" from "nice to know" among measures of consumer engagement
Fulgoni, Gian M.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 9-13
Persistent link: https://www.econbiz.de/10011486031
Saved in:
10
Fraud in digital advertising : a multibillion-dollar black hole : how marketers can minimize losses caused by bogus web traffic
Fulgoni, Gian M.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 122-125
Persistent link: https://www.econbiz.de/10011517999
Saved in:
1
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