Search Results - person:"Gao, Zhihong"

The Political Economy of the China-Pakistan Economic Corridor

Gao, Bai (ed.); Zhen, Zhihong (ed.) - 2023

Chapter I: The Impact of International Relations on CPEC -- Chapter II: The Impact of Pakistan Political System on CPEC -- Chapter III: Will Institutional Risks Hinder China’s Direct Investment in Pakistan? On the Perspective of Bilateral Political Relations -- Chapter IV: Financial System and...

Persistent link: https://www.econbiz.de/10014248683

Consuming revolution : the politics of red tourism in China

Gao, Zhihong; Guo, Xiaoling - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 240-254

Persistent link: https://www.econbiz.de/10011750540

The development of consumer privacy protection policy in China : a historical review

Gao, Zhihong; O’Sullivan-Gavin, Susan - In: Journal of historical research in marketing 7 (2015) 2, pp. 232-255

Persistent link: https://www.econbiz.de/10011376216

When nationalism goes to the market : the case of Chinese patriotic songs

Gao, Zhihong - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 473-488

Persistent link: https://www.econbiz.de/10011413177

Consumer attitudes toward advertising in the digital age : a China-United States comparative study

Gao, Zhihong; Zhang, Hongxia; Li, Sherry F. - In: Journal of current issues and research in advertising : … 35 (2014) 1, pp. 12-28

Persistent link: https://www.econbiz.de/10010383168

Mapping the official discourse of frugality in China between 1979 and 2015

Gao, Zhihong - In: Journal of Historical Research in Marketing 10 (2018) 2, pp. 151-174

Purpose: This paper aims to examine how the official discourse of frugality evolved in China between 1979 and 2015. Design/methodology/approach: The study uses historical and textual analysis. It divides the Chinese official discourse on frugality between 1979 and 2015 into four periods:...

Persistent link: https://www.econbiz.de/10012075202

Revisiting the golden arches in China : the Chinese discourse on McDonald’s between 1978 and 2012

Gao, Zhihong - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 288-305

Persistent link: https://www.econbiz.de/10010227834

The priming effect of news context on Chinese attitudes toward foreign brands

Gao, Zhihong; Li, Na - In: Journal of Asia Pacific business 14 (2013) 4, pp. 268-286

Persistent link: https://www.econbiz.de/10010235654

The effect of racial cues on the reader's response to advertisements : a US-China comparative study

Gao, Zhihong; Xu, Jincan; Kim, Joe H. - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 510-532

Persistent link: https://www.econbiz.de/10009776151

Perception of puffery in advertising : investigating the China-US differences

Gao, Zhihong; Li, Na; Scorpio, Elaine A. - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 179-198

Persistent link: https://www.econbiz.de/10009548795