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Search: person:"García-Madariaga, Jesús"
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García-Madariaga, Jesús
10
Pedreño-Santos, Ana
3
Recuero Virto, Nuria
3
Aldas Manzano, Joaquin
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Blasco López, Maria Francisca
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Garcia-Madariaga, Jesús
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Garcia-Madariaga, Jesus
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ECONIS (ZBW)
11
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1
Impact of emotional appeal on non-profit advertising : a neurophysiological analysis
Sandoval, Pamela Simón
;
García-Madariaga, Jesús
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 203-217
Persistent link: https://www.econbiz.de/10014468183
Saved in:
2
Unveiling the Instagram effect : decoding factors influencing visiting intentions of superstar Spanish museums
Recuero Virto, Nuria
;
Aldas Manzano, Joaquin
; …
- In:
Journal of destination marketing & management : JDMM
33
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10015077021
Saved in:
3
How brand familiarity influences advertising effectiveness of non-profit organizations
García-Madariaga, Jesús
;
Simón Sandoval, Pamela
; …
- In:
International review on public and non-profit marketing
21
(
2024
)
2
,
pp. 279-293
Persistent link: https://www.econbiz.de/10015080782
Saved in:
4
Approach to the sense of belonging : construct for the marketing of entrepreneurships in higher education
Matarranz, Jose Luis
;
García-Madariaga, Jesús
; …
- In:
International entrepreneurship and management journal
20
(
2024
)
3
,
pp. 2187-2207
Persistent link: https://www.econbiz.de/10015080633
Saved in:
5
A conceptual framework for customer value management
Pedreño-Santos, Ana
;
García-Madariaga, Jesús
- In:
Revista de marketing y publicidad : revista semestral
(
2022
)
5
,
pp. 43-65
Persistent link: https://www.econbiz.de/10014388781
Saved in:
6
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
7
Analysis of effective recall in radio advertising
Pedreño-Santos, Ana
;
Garcia-Madariaga, Jesus
- In:
Journal of communication management
26
(
2022
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10013162625
Saved in:
8
The role of termination fee commitment in developing customer value in the telecommunication industry : an empirical study
Pedreño-Santos, Ana
;
García-Madariaga, Jesús
; …
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 316-330
Persistent link: https://www.econbiz.de/10012179191
Saved in:
9
Optimizing website quality: the case of two superstar museum websites
Garcia-Madariaga, Jesús
;
Recuero Virto, Nuria
;
Blasco …
- In:
International Journal of Culture, Tourism and …
13
(
2019
)
1
,
pp. 16-36
Persistent link: https://www.econbiz.de/10012069405
Saved in:
10
Tourism sustainability in archaeological sites
Blasco López, Maria Francisca
;
Recuero Virto, Nuria
; …
- In:
Journal of Cultural Heritage Management and Sustainable …
8
(
2018
)
3
,
pp. 276-292
Persistent link: https://www.econbiz.de/10012073549
Saved in:
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