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Search: person:"Geuens, M."
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Consumer behaviour
31
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30
Advertising effects
15
Werbewirkung
15
Belgium
10
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9
Emotion
8
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46
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English
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Dutch
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Author
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Geuens, Maggie
75
GEUENS, M.
35
Pelsmacker, Patrick de
20
Weijters, Bert
16
Geuns, M. van
15
Geuens, M.
14
Vermeir, Iris
13
Van Kerckhove, Anneleen
12
Faseur, Tine
8
PELSMACKER, P. DE
8
WEIJTERS, B.
7
FASEUR, T.
6
Schillewaert, Niels
6
VERMEIR, I.
6
VANTOMME, D.
5
De Cannière, Marie Hélène
4
Van den Bergh, Joeri
4
Adams, Leen
3
BRENGMAN, M.
3
Brengman, Malaika
3
De Pelsmacker, P.
3
KERCKHOVE, A. VAN
3
SCHILLEWAERT, N.
3
VANDECASTEELE, B.
3
Van Tomme, Delphine
3
Vandecasteele, Bert
3
Vantomme, Delphine
3
Vermeir, I.
3
ADAMS, L.
2
Baumgartner, Hans
2
CANNIÈRE, M. H. DE
2
Cauberghe, Verolien
2
DEWITTE, S.
2
De Bondt, Caroline
2
De Houwer, J.
2
De Houwer, Jan
2
De Wulf, Kristof
2
Dewitte, Siegfried
2
Goedertier, Frank
2
HOUWER, J. DE
2
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
35
Vlerick Business School
11
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
8
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Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
35
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
34
Journal of business research : JBR
12
Vlerick Leuven Gent Management School Working Paper Series
11
International journal of advertising : the quarterly review of marketing communications
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Koloniaal-Staatkundige Vlugschriften
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International Marketing Review
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research : JMR
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Koloniaal-Staatkundige, Vlugschriften
1
Marketing letters : a journal of research in marketing
1
New directions in international advertising research
1
Psychology & marketing
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
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ECONIS (ZBW)
90
RePEc
46
OLC EcoSci
2
Other ZBW resources
1
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139
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1
Products in disguise : communicating product benefits with surface mimicry
Van Kerckhove, Anneleen
;
De Bondt, Caroline
;
Geuens, Maggie
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 838-860
Persistent link: https://www.econbiz.de/10013542028
Saved in:
2
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
3
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
4
If you work it, flaunt it : conspicuous displays of exercise efforts increase mate value
Vandenbroele, Jolien
;
Van Kerckhove, Anneleen
;
Geuens, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 586-598
Persistent link: https://www.econbiz.de/10012417168
Saved in:
5
Same but different : using anthropomorphism in the battle against food waste
Cooremans, Katrien
;
Geuens, Maggie
- In:
Journal of public policy & marketing
38
(
2019
)
2
,
pp. 232-245
Persistent link: https://www.econbiz.de/10012534231
Saved in:
6
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
7
Look at that body! : how anthropomorphic package shapes systematically appeal to consumers
De Bondt, Caroline
;
Van Kerckhove, Anneleen
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 698-717
Persistent link: https://www.econbiz.de/10012492565
Saved in:
8
Whom do customers blame for a service failure? : effects of thought speed on causal locus attribution
Pacheco, Natália Araújo
;
Geuens, Maggie
;
Santos, …
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 60-65
Persistent link: https://www.econbiz.de/10011801745
Saved in:
9
Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases
Huyghe, Elke
;
Verstraeten, Julie
;
Geuens, Maggie
;
Van …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011650423
Saved in:
10
Planning and conducting experimental advertising research and questionnaire design
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011686471
Saved in:
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