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Search: person:"Ghuman, Mandeep Kaur"
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India
9
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Consumer behaviour
8
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Advertising effects
4
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4
Behavioural finance
4
Brand image
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Basel Accord
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Financial literacy
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Finanzwissen
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Frauen
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Women
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22
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English
26
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Kaur Ghuman, Mandeep
23
Mann, Bikram Jit Singh
7
Vohra, Tina
4
Ghuman, Mandeep Kaur
3
Kapoor, Samriti
3
Parmar, Yadvinder
3
Bajaj, Isha
2
Verma, Nidhi
2
Arora, Aditi
1
Bhalla, G. S.
1
Devgan, Deepak
1
Huang, Li
1
Kaur, Dalwinder
1
Kaur, Kamalpreet
1
Madden, Thomas Justin
1
Nanda, Kajole
1
Narang, Sweety
1
Roth, Martin S.
1
Soni, Pavleen
1
Vohra, Jyoti
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Published in...
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Global business review
4
Metamorphosis : a journal of management research
2
Vision : the journal of business perspective
2
Asia-Pacific journal of management research and innovation : APJMRI
1
Corporate reputation review : an international journal
1
Integrating new technologies in international business : opportunities and challenges
1
International journal of Indian culture and business management : IJICBM
1
International journal of economics and accounting : IJEA
1
International journal of law and management : IJLMA
1
Journal of financial regulation and compliance : an international journal
1
Journal of global marketing
1
Journal of marketing communications
1
Managerial finance
1
South Asian journal of management : SAJM
1
Strong brands, strong relationships
1
The IUP journal of financial risk management : IJFRM
1
The IUP journal of management research : IJMR
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
26
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26
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1
A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh
;
Parmar, Yadvinder
;
Kaur Ghuman, …
- In:
Global business review
24
(
2023
)
6
,
pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
Saved in:
2
Validating financial knowledge scale using item response theory
Bajaj, Isha
;
Kaur Ghuman, Mandeep
- In:
Vision : the journal of business perspective
28
(
2024
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10014634406
Saved in:
3
Examining the relationship among customer experience, bank image, and trust : a multichannel banking perspective
Verma, Nidhi
;
Kaur Ghuman, Mandeep
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10014321502
Saved in:
4
Validating multi-dimensional model of financial literacy using confirmatory factor analysis
Bajaj, Isha
;
Kaur Ghuman, Mandeep
- In:
Managerial finance
48
(
2022
)
9/10
,
pp. 1488-1512
Persistent link: https://www.econbiz.de/10013390827
Saved in:
5
Multichannel banking and customer experience : a literature review of channels as a moderator
Verma, Nidhi
;
Kaur Ghuman, Mandeep
- In:
Integrating new technologies in international business …
,
(pp. 119-130)
.
2022
Persistent link: https://www.econbiz.de/10014382880
Saved in:
6
Evaluating the efficiency of university departments : an application of data envelopment analysis
Kaur Ghuman, Mandeep
;
Bhalla, G. S.
- In:
International journal of economics and accounting : IJEA
10
(
2021
)
4
,
pp. 450-466
Persistent link: https://www.econbiz.de/10012669232
Saved in:
7
Nature and extent of advertisements broadcast on Indian TV : implications for society and media
Vohra, Jyoti
;
Kaur Ghuman, Mandeep
;
Soni, Pavleen
- In:
International journal of Indian culture and business …
22
(
2021
)
3
,
pp. 326-349
Persistent link: https://www.econbiz.de/10012511222
Saved in:
8
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
9
Determinants of diffusion and adoption of ATM cum debit cards in Indian banking sector
Kaur, Kamalpreet
;
Kaur Ghuman, Mandeep
- In:
Global business review
21
(
2020
)
5
,
pp. 1263-1278
Persistent link: https://www.econbiz.de/10012307898
Saved in:
10
Impact of celebrity endorser as in-store stimuli on impulse buying
Parmar, Yadvinder
;
Mann, Bikram Jit Singh
;
Kaur Ghuman, …
- In:
The international review of retail, distribution and …
30
(
2020
)
5
,
pp. 576-595
Persistent link: https://www.econbiz.de/10012315163
Saved in:
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